What I offer
Building AI Brand Management Systems
Brand Management for the Intelligence Era
In today’s Artificial Intelligence driven world, forward-thinking brands need intelligently designed systems to amplify and scale their authentic identity. At NodeRiver, we build these so they are trained on a brand's unique DNA - future ready.
Learn more
Strategic Brand Consulting
I help tech-driven brands define strategy, sharpen positioning, and activate across digital, acquisition and sponsorship. Building effective brands that perform using brand science methodology. I bring structure to ambiguity and translate big-picture thinking into commercially sound action.
Go-to-Market Strategy
I help startups and scale-ups develop go-to-market plans that align brand, product and growth. From positioning to execution, I ensure launches are fast, focused and commercially sound.
Brand Architecture & Naming
I help businesses navigate complex brand portfolios, building architecture systems that scale and make sense to customers. Whether it’s naming a new product, simplifying a house of brands, or defining a brand hierarchy for expansion, I bring clarity, cohesion, strategy and structure to the story.
Digital Brand Activation
I connect brand strategy to digital execution, ensuring ideas translate into assets that perform. From paid media to content ecosystems, I help teams bring their brand to life across every digital touchpoint. I focus on brand expression, distinctiveness, effectiveness and growth.
Sponsorship & Partnership Strategy
I advise brands on identifying and activating partnerships that drive cultural relevance, audience reach and commercial impact. With experience across high-profile sponsorships and integrations, I help brands maximise every partnership aligning investment with brand & business objectives.
Sonic Branding & Audio Identity
I help brands build distinctive, ownable sound strategies, creating sonic identities that drive recall, emotion and impact across channels. From audio logos to music systems and branded soundtracks, I bring creative insight and proven results recognised by the industry media.
AI & Brand Futures Advisory - AI Audit
I advise brands on navigating the future of identity in an AI-first world - building readiness, ethical clarity and strategic edge as interfaces and behaviours evolve.
Brand Infrastructure & Systems Design
I audit and optimise brand systems for scalability and AI-readiness, ensuring architecture, assets and governance enable consistency, interoperability and data-driven decisioning across evolving digital environments.
Experiences
The A.I. Brand Voice Podcast
Exploring how A.I. is reshaping brand and marketing. Each episode breaks down key developments, demystifies complex topics, and helps listeners uncover practical ways to apply AI thinking to their own brand and business growth.
My Red House
As a child, I had an imaginary house that was bold, vivid, and coloured red. I called it My Red House. Without knowing it, I’d delivered my first creative vision at the age of five. I've since made a career of this - shaping powerful, resonant brands that thrive in the real world.
Navigating a specialist school through a pandemic
Led a specialist school Fairley House through COVID, shifting to hybrid learning while maintaining attendance, staff engagement, and safeguarding student and staff wellbeing.
MIT Certified in Applied Generative AI
Completed MIT’s programme in applied generative AI, developing real-world expertise in LLM deployment, prompt design, and AI strategy.
Major Brand Strategic Shifts
Delivered strategic repositioning for brands across 50+ markets - elevating perception, boosting acquisition, and driving long-term growth in telco and entertainment for TalkTalk and The Super Group of brands.
