What I offer
Commercial Diagnostics
I diagnose the key issues and identify quick wins and strategic opportunities. This will cover direct-to-consumer offerings and strategic partnerships.
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Commercial Action Plan
I can build and lead execution of an action plan of quick fixes to help improve key commercial metrics such as acquisition volumes, retention rates, average revenue and CPAs.
Commercial Strategy
I can help reset the commercial strategy by embedding the changes needed to get the most out of your 'direct to consumer' offering and for developing value accretive partnerships. Ultimately, this will deliver sustained customer, revenue and margin growth.
Integration in to Business Planning
I can support the business to build the refreshed commercial strategy into financial projections, ensure budgets for capex and opex are appropriately allocated and set up 'one version of the truth' when measuring channel performance metrics.
Experiences
Growth initiatives to drive direct-to-consumer commercial performance
Led strategy and partnered with commercial directors to deliver material growth in services sold using direct channels through development of a convergence, loyalty and regional-led model, 'service-to-sales' initiatives, lead generation, app enhancements and redistribution of marketing investment.
Proposition and pricing re-design to drive service revenues
Delivered annualised service revenue growth by redesigning Vodafone's pay monthly proposition portfolio to incorporate data bundles, re-pricing out-of-bundle data and driving data usage.
Scaling a brand's performance to support commercial strategy
Led strategy and partnered with product, commercial and channel directors to grow BT Group's EE broadband mix of service transactions by 50ppts in less than 12 months to support its focus on making EE the group's lead convergence brand.
Digital, Retail and Call Centre transformation
Led strategy and partnered with channel directors to reduce cost-to-serve and grow digital engagement through a combination of store estate evolution (right sizing and reinvention), AI-based productivity tools, data and decisioning integration, app enhancements and omni-channel sales experiences.
Strategic extraction from unprofitable aggregator channels
Led strategy and partnered with account, finance and legal directors to execute EE's extraction of all Pay Monthly and Broadband services from third party aggregator channels, significantly improving sales profitability whilst also protecting overall market share
Partner agreements that incentivise common outcomes and share value
Developed and managed contractual terms for distribution of subscription-based services through third party channels.
Circular Economy
I truly believe in the importance of regenerative economies to the long term health of our planet and our descendants. I am regularly educating myself and raising awareness of the actions my family, communities, businesses and authorities can take to keep materials in use for as long as possible.
Health and Wellbeing
Most days I will spend a couple of hours at the gym, at a HIIT class or at a yoga class. Combined with meditation, it sets me up really well for the day ahead. I can't imagine my life without these things!
