What I offer
Defining New Propositions
I identify and validate high-potential consumer healthcare verticals (e.g. menopause, diagnostics), engage with consumers to uncover unmet needs, and co-create evidence-based programs with cross-functional teams of clinicians/scientists and industry partners.
Learn more
Develop the Business & Commercial Strategy
I build and validate business cases that drive impact and growth. I conduct market research, size opportunities, assess pricing and positioning to shape the Go-to-Market strategy, revenue model and operational planning for early incubation.
Build & Launch MVPs
Hands-on from idea to execution, I lead cross-functional teams to design, build, and test MVPs—owning the first 100 users. I craft user experiences, activate early traction, and iterate using real-world feedback and performance data to optimize and scale.
Strategic Partnerships
I identify and forge partnerships with corporates and ecosystem players to accelerate market entry, enhance credibility, and unlock new growth channels—aligning collaboration with business, clinical, and consumer impact goals.
Experiences
Strategy Manager & Entrepreneur-in-Residence in Innovation Consultancy
Led 4+ ventures in health & wellness (e.g. migraine, digestive health, supplements) from white space discover to MVP launch. Partnered with Sanofi & Danone to define unmet needs, build GTM strategy, scope ops, and validate with consumers. Secured C-suite buy-in and funding for early-stage launches.
Senior Marketing Innovation Manager at BIC
Led product roadmap execution for digital writing & creativity solutions, from consumer research to ideation and prototype build. Drove cross-functional development of hardware/software products, shaped positioning, and aligned GTM strategy with market insights to deliver consumer-driven innovation.
Founder Fashion Brand
Founded a DTC premium footwear brand blending customization, e-commerce & retail. Scaled retail presence in 7+ luxury stores in London & NY, set up supply-chain in Italy, led product, marketing & ops. Drove 100% YoY growth and earned media features in Vogue & Conde Nast titles.
