What I offer
Brand Development & Strategy
Your brand is the foundation of every meaningful connection. I work with you to define your brand purpose, positioning, and identity – creating a distinctive platform that resonates with your audience and provides the strategic foundation for all activation.
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Sponsorships & Partnerships
Expanding brand reach through strategic sponsorships, ambassador programs, and authentic partnerships that amplify your brand values and create lasting connections with new audiences.
Brand Activation
Creating direct, memorable engagement between a brand and its target audience across relevant marketing channels that builds emotional connections, increases brand awareness and recall, and fosters ongoing loyalty.
Content Strategy & Planning
Strategic content planning, development, and distribution, underpinned with playbook and guidelines documentation.
Experiences
Betway - Global Marketing Director
- Global Marketing Strategy
- Global Brand Strategy
- Brand Positioning
- Brand Visual Identity Refresh
- Audio Mnemonic
- Consumer Profiling
- Consumer Segmentation
- Sponsorship Strategy
- Sponsorship Activation
- Brand Health Tracking
- Global Marketing Centre of Excellence
- Activation Toolkits
Heineken (Contract Role)
Consulting on Heineken's global sponsorship portfolio transformation through strategic review, development of a unified
activation strategy across all properties to drive deeper consumer engagement, and creation of a comprehensive measurement
framework for sponsorship effectiveness.
Jackpot City Casino
- Visual Identity refresh
- Global Brand Positioning
- Brand Guidelines
- Consumer Segmentation
- Global Brand Health Tracking
Miller Lite - Global Brand Director
- Global Brand Positioning
- Global Visual Identity Refresh (Primary & Secondary Packaging)
- Global TTL Campaign Delivery
- Global Innovation Pipeline
- Annual Operating Plan
- New Market Development
- Pricing Strategy
Sponsorship Portfolio
During my time at Betway, I built a portfolio of 44 global sponsorships & ambassadors to service 20+ markets, across Premier League, La Liga, NBA, NHL, Tennis and F1. This led to Betway being the most prominent brand in the Premier League, as well as the NBA.
