What I offer
Leadership experience in commercial and operational roles
Business leader with 11 years’ experience working alongside C-Suite to critique, inform and deploy business strategy in rapidly scaling D2C businesses, including 10x revenue growth at Freddie’s Flowers
Learn moreExperiences
Chief Operating Officer - Oscar's Farm
Managing supply chain and finance to stream line processes, improve productivity and profitability. Set up forecasting models and cashflow frameworks, negotiated improved supplier terms and developed pitch decks for next fund raise. In a short period of time brought the business to positive CM2
Commercial Director - Freddie's Flowers
Established new commercial team and function in response to business funding and growth strategy. Upskilled and recruited team to support wider business in commercial decisions, supporting active customer growth of 2.5x over 2 years
Head of Analysis & Planning - Abel & Cole
Responsible for circulating business plans for all sales related ventures, ensuring all stakeholders understood risks and opportunities. Including price rises, range reviews, opening new geographies.
