What I offer
Digital Media Planning & Execution
I have a foundation in digital media and marketing from working agency side and am well-versed in media planning and buying across performance and brand campaigns:
- Paid Search
- Paid Social
- Display & Native
- Affiliates
I am experienced in campaign management and digital analytics and KPIs.
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Performance Marketing Strategy
I'm highly experienced in developing performance marketing strategies to deliver against core KPIS: CPA/CPS/CAC, Revenue, ROAS, ROI. Skilled in with planning both small limited budgets and over $500K monthly spend across multiple markets, EMEA, APAC And AMERICAS.
Marketing Team Leadership
I have extensive experience managing both small and larger marketing teams, both within a start-up environment and at established brands. I take a nurturing and collaborative approach to team-building and development, and deliver commercial success by focusing on the greater business objectives.
Experiences
Performance Marketing Director @ Lingo by Abbott
Led the marketing launch of Lingo in the UK, acquiring 6K new customers in year 1. Delivered UK media and creative strategy, accelerating growth via media optimisation, partnerships, influencer and UGC content. Exceeded 2024 KPIs: brand awareness lift +5% pts, consideration +4% pts.
Global Performance Marketing Director @ Mandarin Oriental Hotel Group
Led global performance marketing strategy, managing $5M to drive revenue acceleration on brand.com via paid channels and tactical initiatives. Built and led a global team, championing digital best practice, educating and supporting hotel teams to increase customer acquisition and grow revenue.
Head of Growth @ HURU (Glide Utilities)
Owned growth and digital strategy across paid, owned and earned channels. Reported directly to the Founder. Developed brand ambassador program, driving new customers through tactical campaigns in 5 UK cities – social, direct messaging, student societies, word of mouth, competitions.
