What I offer
Strategic Marketing
I work with founders and leadership teams to advise on how marketing can help their business grow sustainably.
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Fractional CMO
I can embed myself within your team to help deliver the Marketing strategy, develop a Marketing team, craft compelling business stories and engage with your customers.
Experiences
Fractional CMO - Alight Media
Marketing and ESG strategy: ESG programme, market sensing study, brand identity, website, CRM project, day-to-day Marketing & Communications support, Sales collateral (credentials, category toolkits, roadshows).
Trust Project Director - Advertising Association
Reporting to the Advertising Association CEO, Stephen Woodford, Zoe was the first Trust Project Director at the Advertising Association, leading the industry’s efforts in promoting public trust in advertising.
Marketing & Insight Director - Digital Cinema Media
Played a key role as a member of the DCM leadership team in transforming the business
Created and delivered a communications and marketing strategy and activity roadmap
Developed, embedded and evolved DCM’s messaging framework
Created and developed DCM’s brand identity
Head of Marketing & Communications - Clear Channel
Developed and led an integrated strategy incorporating brand development, product development and marketing communications, both internal and external, across owned and earned media
Defined and embedded CCI’s core messages and tone of voice including the global brand guidelines
