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A portfolio professional’s guide to SEO

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Diving head-first into the world of Search Engine Optimisation (SEO) isn’t always easy. There’s lots of confusing advice out there, it can seem a bit techy, and Google is constantly changing the rules. But that doesn’t mean it’s an impossible concept to grasp.  There are plenty of basic principles you can follow to improve the search … Continued

Buyer personas: how to know your customers inside-and-out

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A portfolio career is like a business. As a self-employed individual, you’re in charge of planning your own growth and building your client list. Part of that process means understanding not only what you’re offering, but what your clients need and how the marriage of the two can be a seamless and conducive experience for … Continued

How to determine your true value

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We’re taught to measure our self-worth by how successful we are and how much money we make. In reality, it’s about so much more than that. It’s about how much you enjoy what you do. It’s about the values that shape every project you work on. More importantly, it’s about the uniqueness you bring to … Continued

The best UK banks for independent professionals

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Money is one of the leading causes of stress in most people’s lives. In fact, it’s often ranked in the top five biggest stressors, along with politics, marriage, divorce and changing jobs. So when you make the shift into a portfolio career, the looming thought of sorting out your finances can get a bit overwhelming. … Continued

Why personal branding is an integral part of your portfolio career

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Did you know that 3.8 billion people currently use social media? According to Hootsuite, there are up to 675 million users on LinkedIn each month, and only 30 million of those are companies. The rest are passionate and enthusiastic professionals looking to take that next step in their career.  So if you’re just starting out … Continued

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