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How to build an effective (and memorable) personal brand

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In the past few years, we’ve seen more and more professionals reinventing themselves, spinning up side hustles and launching portfolio careers. These changes require storytelling, and the people that stand out do so because they differentiate themselves; they put their story and passions at the heart of eveything they do and they build their personal … Continued

How to tell people what you do as a portfolio professional

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We all have different names for what we do – portfolio professional, multi-hyphenate, side hustler, freelancer, solopreneur. What these labels have in common is that they represent an ability to grow and learn across multiple fields, but they don’t necessarily convey everything that you offer. If you’re like me, you probably do a dozen different things. … Continued

Isn’t it time you started creating videos for your personal brand?

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I often ask professionals why they aren’t making videos. The most common response is that ‘there isn’t enough time’, and that’s often more true for portfolio professionals who are juggling a myriad of projects and clients. But what if I told you that a brilliantly crafted video could save you time in the long term? People … Continued

More than just a logo: the human side of branding

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Brands are a fundamental part of our culture; they reflect our world and connect us with our passions. A good brand will make you feel something. A great brand will change the conversation. So how can we, as portfolio professionals, create branding that does more than just fill space on a website? How can we … Continued

Why we’re crowdfunding

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Two years ago the world changed dramatically. The pandemic shook up our norms and made us realise that better ways of working were possible. We could have flexible careers; we could do the work that we loved; and our professional development, salaries and routines didn’t need to be dictated by an employer. ©The Portfolio Collective … Continued

Three easy ways to stand out and land work

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We all have different styles of working, and by extension, unique ways of landing clients. Some love the thrill of the chase, hunting down harder-to-land prospects just to prove they can convert a tricky lead. Others rely heavily on their network to make introductions and follow the web of potential customers that extend from there. … Continued

How to determine your true value

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We’re taught to measure our self-worth by how successful we are and how much money we make. In reality, it’s about so much more than that. It’s about how much you enjoy what you do. It’s about the values that shape every project you work on. More importantly, it’s about the uniqueness you bring to … Continued

The best UK banks for independent professionals

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Money is one of the leading causes of stress in most people’s lives. In fact, it’s often ranked in the top five biggest stressors, along with politics, marriage, divorce and changing jobs. So when you make the shift into a portfolio career, the looming thought of sorting out your finances can get a bit overwhelming. … Continued

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