PIONEER LITE
MASTERCLASS
Masterclass: Uncovering your personal brand story
Embrace the artistry and introspection it takes to build a better personal brand
Learn to craft a unique brand identity
Stories are one of the most powerful tools in human communication. They build connections, inspire trust, and above all, they illustrate who we are and what we believe in. A good story can make you feel something; a great story can change the way you see the world.
Our Masterclass is designed to help you find and craft that one-of-a-kind story that defines your personal brand. You’ll discover all the tools and insights you need to articulate your why, creating an impactful identity that represents everything that makes you and what you offer unique.
- Three part intensive course - Online learning plus three live discussions (the first of which are 60 minutes and and the last is 90 minutes)
- This masterclass is only available for Pioneer Lite members. For just £15/month, you have unlimited access to all our learning and development materials.
- Open to professionals at all levels, whether you’re looking to build a personal brand from scratch or fortify the elements you already have
- Live and interactive online learning that takes place via Zoom, with opportunities to discuss your brand in-depth with smaller breakout groups
- Follow up coaching is available for an additional cost if requested
Learn directly from the experts
Hosted by our COO and brand strategist Fiona Chorlton-Voong and Creative Director of Strange Creative Studio Alex Pitt, this course is designed to help you understand the distinct power of personal branding and learn to champion your story through everything you do.
- Articulate your passions and values
- Build an emotional connection with your audience
- Understand the psychology of branding
- Build a storytelling framework
- Use themes to craft your story
- Create a Why statement
How it works:
Our personal branding masterclass is split between online learning and live discussion sessions. The online learning is made up of three videos. We’ll take the learnings from each video and explore them further in each live discussion, so it’s important to watch the first video before the initial live discussion session.
During the live sessions, you’ll learn directly from our experts and break off into smaller groups to engage in practical exercises and in-depth conversation. Each day will focus on distinct steps, breaking things down into smaller, bite-sized activities. You will be asked to complete assignments after each sessions to help you further refine your storytelling capabilities.
As the numbers are limited to ensure an intimate learning experience, we encourage everyone to get involved and take part in the conversation – don’t be afraid to share, it’s the first step toward building a stronger personal brand!
Course overview:
Core sections
- Explore the power of storytelling
- Learn how stories can boost your portfolio career/business
Core sections
- Master the “show don’t tell” principal
- Share stories that shaped you
- Gain valuable group feedback
Core sections
- Examine different influencing skills
- Identify story themes
- Learn to shape your story around those themes
- Understand the importance of values and keywords
Core sections
- Examine key principles behind the Golden Circle
- Craft your very own Why statement
- Q&A portion to discuss learnings and key insights
- Reflection of your story and Why statement
Looking for something a bit broader? Why not take our Catapult course, where we cover everything from personal branding and marketing to defining your monetisable skills and setting up your business.
Masterclass: Uncovering your personal brand story
Included in our Pioneer Lite membership (£15/month)
Cancel, upgrade or change your membership anytime
- 4 steps with practical assignments and group discussion over 3 evenings
- 3 and a half hours of live learning
- Run from 5pm BST
- Feedback on activities throughout the course
- Community and expert-led support beyond graduation