Catapult Course | Launch Your Portfolio Career In 90 Days

Career launch pad

Your career, future-ready and full of possibilities

The world of work is changing fast, with the number of full-time jobs in decline. However, fractional work is booming, and that is a big new opportunity.

Catapult helps you embrace this new world, building a flexible, future-proof portfolio career and network in just 90 days, backed by a well-connected and supportive community.

What is a portfolio career?

A portfolio career is a mix of roles, projects and income streams that gives you more freedom and flexibility. Instead of relying on a single job, you generate income in multiple ways. It’s not a fallback – it’s a smarter, more resilient way to work.

Synonyms: independent professional, solopreneur, squiggly careerist, fractional exec, side hustler

Make money lots of different ways

Blend passion, expertise and purpose

Build a career that fuels the life you want

I really enjoyed TPC's Catapult Course as I embark on a new career journey and way of working. The weekly content was not only useful but also held me accountable and helped grow my network. Fractional Fred is now a go!

Freddy Hare

🌟 We have 100+ 5 star reviews on Trustpilot. View them here.

Guidance. Network. Momentum.

Catapult is designed to help you build the portfolio career you need thrive in an uncertain world. It’s not just about learning new skills – it’s about building resilience, adaptability and a well-connected network that opens doors to opportunities.

You’ll develop your portfolio career alongside an impressive, diverse, supportive community. Share ideas, tackle challenges, gain confidence and collaborate every step of the way.

Explore the Catapult modules

Module 1

Define your expertise and money-making skills

Discover what you do best and uncover the skills that can turn into real income. This module will help you clarify your strengths, understand your expertise and stand out in a crowded market.

During this module, you will:

Evaluate your skills and capabilities
Start making value-driven decisions
Create a differentiation strategy to help you stand out from the competition

Module 2

Craft a killer value proposition

This module is all about creating value propositions that you can test on potential clients. We’ll teach you how to conduct market research, avoid assumptions and create a more effective pitch.

During this module, you will:

Module 3

Build a memorable personal brand

Branding isn’t about a fancy logo, it’s about who you are, what you stand for and how you communicate what you do. This module will help you brand yourself quickly and cost-effectively so that everything you do is distinctive, memorable and visually appealing.

During this module, you will:

Establish your vision, mission, values and brand voice
Craft an authentic and personal brand story
Understand your audience and user personas
Create a professional style guide (fonts, colours, imagery)

Module 4

Use Linkedin to grow your network

Love it or hate it, LinkedIn can be a useful platform for portfolio professionals. This module will help you develop a compelling and distinctive LinkedIn profile. It will also help you improve the scale, relevance and engagement of your network. We’ll help you work out a LinkedIn strategy that works for you.

During this module, you will:

Create a memorable LinkedIn profile that generates opportunities
Start to grow the scale, relevance and engagement of your network
Learn how the functionality and algorithms of LinkedIn work
Create daily/ weekly LinkedIn habits that work for you

Module 5

Create a profile or website that gets you noticed

Think of your online profile(s) like a shop window for your portfolio career offerings. This module will help you craft distinctive copy and build a great online presence (website or other online profiles) with all the key elements needed to land clients.

During this module, you will:

Create a website or other online profiles for your portfolio offerings
Set up a professional company email address
Explore analytics and data
Get feedback on your online website/ profile, then iterate as needed

Module 6

Supercharge your marketing strategy

This module will reduce the complexity of how you generate awareness for your offerings. From thought leadership to digital marketing, we will explain the pros and cons of different strategies and help you pick the right one for your business.

During this module, you will:

Complete your first mini awareness campaign
Learn how to measure and track your marketing activity
Decide which channels to focus on
Create a documented marketing strategy

Module 7

Set up your business structure

Financial planning, forecasting and budgeting are all things you need to consider if you want a sustainable portfolio career. This module will help you get your business foundations in place and set you up with everything you need to win work.

During this module, you will:

Define your career capacity and financial goals
Create clear personal and professional budgets
Streamline your processes with the right tools and software
Gain clarity around what/ how you will charge and how to draft contracts

Module 8

Build a pipeline of opportunities

Once people are interested in what you do and willing to buy, it’s time to close the deal and get to work. This final module will give you the tools to build your opportunity pipeline, enabling you to land paid work using a sales system that works for you.

During this module, you will:

Learn how to generate targeted leads
Develop stronger pitching skills and better objection handling
Build a success mindset, overcoming imposter syndrome

Each of Catapult’s eight modules adds focus and momentum, helping you define your niche, overcome self-doubt, create a standout personal brand and attract the right clients and opportunities. By the end of it, you’ll walk away with a highly focused plan and value proposition, plus a well-connected network to propel you and your career in the right direction.

Each cohort focuses on one module per week. Each module consists of 1) a content video, 2) a workbook to apply the content to your own career, and then 3) a weekly 60-minute check-in call for discussion and feedback. Optional ‘learning pods’ are also available for additional peer support and collaboration.

Members spend between 3-6 hours per week on Catapult, depending on their learning goals.