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MODULE SIX
Setting up and strengthening your marketing
This module will reduce the complexity of digital marketing and help you get set up. We will give you a contextual overview of different strategies and help you pick the right one for your career.
During this module, you will…
- Complete your first mini marketing campaign
- Learn how to measure and track your marketing activity
- Decide which channels to focus on
- Create a documented marketing strategy
Common questions we’ll cover
- Which social media platforms should I be on?
- What should I spend on marketing?
- How do I know my marketing is working?
Taught by
Lexi Radcliffe-Hart
Lexi is the Community Events Manager at TPC. She is a marketing consultant, content creator, community leader and gin expert. She loves helping others tell their story.
Laura Thomas
Laura is a coach, facilitator and portfolio career veteran. She is passionate about seeing people grow, experiment and be intentional around their careers.
This module is part of the Catapult course. Learn more about Catapult here.
- Part of the Catapult course
- 54 minute video
- 1 hour of additional study
- Focused and Generalist tracks
Join Catapult and learn your own way
Once you’ve decided how you’d like to take part in our Catapult course, you need to choose from our Focused and Generalist tracks.
Cohort-based (£300)
For a one-off fee of £200, you can join an intimate cohort of learners. Take the course together and benefit from eight live roundtable discussions delivered by expert instructors.
Self-paced (£15/month)
The self-paced version of Catapult is included in our Pioneer Lite membership. Access all eight modules on-demand and learn according to your own timeline.