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MODULE THREE
Branding yourself
Branding isn’t just about a fancy logo, it’s about who you are, what you stand for and how you communicate what you do. This module will help you brand yourself quickly and cost-effectively so that everything you do is consistent and visually appealing.
During this module, you will…
- Establish your vision, mission, values and brand voice
- Craft an authentic and personal brand story
- Think about your audience and user personas
- Create a professional style guide (fonts, colours, imagery)
Common questions we’ll cover
- What makes a strong personal brand?
- How do I want people to view my offerings?
- What fonts, colours, logo and images should I use?
Taught by

Laura Thomas
Laura is a coach, facilitator and portfolio career veteran. She is passionate about seeing people grow, experiment and be intentional around their careers.

Fiona Chorlton-Voong
Fiona is the COO of TPC. She is a founder, mentor, marketing and brand strategist and MBTI coach. She has a talent for leveraging technology and helping others succeed.
This module is part of the Catapult course. Learn more about Catapult here.
- Part of the Catapult course
- 40 minute video
- 1 hour of additional study
- Focused and Generalist tracks
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