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MODULE THREE
Branding yourself
Branding isn’t just about a fancy logo, it’s about who you are, what you stand for and how you communicate what you do. This module will help you brand yourself quickly and cost-effectively so that everything you do is consistent and visually appealing.
During this module, you will…
- Establish your vision, mission, values and brand voice
- Craft an authentic and personal brand story
- Think about your audience and user personas
- Create a professional style guide (fonts, colours, imagery)
Common questions we’ll cover
- What makes a strong personal brand?
- How do I want people to view my offerings?
- What fonts, colours, logo and images should I use?
Taught by
Laura Thomas
Laura is a coach, facilitator and portfolio career veteran. She is passionate about seeing people grow, experiment and be intentional around their careers.
Fiona Chorlton-Voong
Fiona is the COO of TPC. She is a founder, mentor, marketing and brand strategist and MBTI coach. She has a talent for leveraging technology and helping others succeed.
This module is part of the Catapult course. Learn more about Catapult here.Â
- Part of the Catapult course
- 40 minute video
- 1 hour of additional study
- Focused and Generalist tracks
Join Catapult and learn your own way
Once you’ve decided how you’d like to take part in our Catapult course, you need to choose from our Focused and Generalist tracks.
Cohort-based (£300)
For a one-off fee of £200, you can join an intimate cohort of learners. Take the course together and benefit from eight live roundtable discussions delivered by expert instructors.
Self-paced (£15/month)
The self-paced version of Catapult is included in our Pioneer Lite membership. Access all eight modules on-demand and learn according to your own timeline.