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MODULE TWO
Value propositions and pitching
This module is all about creating value propositions that you can test on your clients. We’ll teach you how to conduct market research, avoid assumptions and create a more effective pitch.
During this module, you will…
- Define a set of of value propositions for your work
- Learn to conduct effective market research
- Build evidence that provides confidence in what you’re doing
- Use client feedback to tweak and differentiate yourself
Common questions we’ll cover
- What is a value proposition?
- How do I know people will buy my services?
- How do I conduct market research?
Taught by
Laura Thomas
Laura is a coach, facilitator and portfolio career veteran. She is passionate about seeing people grow, experiment and be intentional around their careers.
This module is part of the Catapult course. Learn more about Catapult here.
- Part of the Catapult course
- 43 minute video
- 1 hour of additional study
- Focused and Generalist tracks
Join Catapult and learn your own way
Once you’ve decided how you’d like to take part in our Catapult course, you need to choose from our Focused and Generalist tracks.
Cohort-based (£300)
For a one-off fee of £200, you can join an intimate cohort of learners. Take the course together and benefit from eight live roundtable discussions delivered by expert instructors.
Self-paced (£15/month)
The self-paced version of Catapult is included in our Pioneer Lite membership. Access all eight modules on-demand and learn according to your own timeline.