About the company

Do you want to create a piece of the metaverse?

Join the award-winning Gemba team to bring the metaverse to life for senior professionals in Global Fortune 2000 companies.

Gemba has a driven team of proactive self-starters, passionate innovators and critical thinkers, who create ground-breaking immersive experiences in Virtual Reality. Join the team to further develop your skills and continuously learn, while having fun in the process.

Find out more at www.thegemba.com

The role

The Head of Marketing reports directly to the CEO and will be responsible for a small but growing team, currently consisting of a Social Media Manager. You’ll also work closely with an external agency while building your team.

This role sits within the operational management team (OMT), responsible for our brand marketing across Europe.

Key responsibilities

Use clever thinking to create, implement and own the marketing strategy from scratch and take it through to completion
Identify the right mix of channels, activities and programmes to create a highly commercial marketing machine
Recruit, develop and lead a high-performing team
Build brand awareness and drive traffic to create leads for the sales team
Own agency relationship with the intention of bringing all activity inhouse
Share knowledge and recommend best practice in your area of operation
Keep up with the latest trends and VR techniques, deciding when and how to incorporate
This role encompasses all aspects of marketing, including brand, copy, design and digital

Must haves

5 years experience in brand and marketing
Demonstrable experience of owning marketing from concept through to implementation
Demonstrable experience of going against the grain, rather than following a one-size-fits-all approach
Excellent communication skills to explain, demonstrate and set a clear plan to action
Ability to craft demand, inbound and account-based marketing strategies
Ability to collaborate with sales, product and cross functional teams
Cross channel marketing and branding expertise in a B2B environment
A commercial and results orientated mindset
Hands on, dynamic, bold, relentless and high energy
Initiative – heaps of it

Nice to have:

Leadership experience and ideally experience of building a high performing team.
Experience in a relevant sector e.g. corporate events, education, training