Background

MoneyPlus is one of the UK’s largest, and most trusted financial lifestyle solutions companies. We help people live better. Life isn’t always simple, that’s why we do what we do. Our services help to make life less complicated – and expensive. We offer regulated advice and financial services that help our customers overcome their troubles with debt once and for all. We’re people who take care of people. We’ll be there to help with things that can easily be forgotten about, answer any complicated questions and help our customers plan for their future and reach their financial goals. 

At MoneyPlus, there’s no one-size-fits-all approach and we’ll never let your past dictate your future. It’s important to us that we have a connection with you, as our customer, so we can understand your dreams and ambitions for life. From there, we’ll do everything we can to make sure you achieve them.

MoneyPlus is embarking on an exciting journey of growth and development. Seeking to focus on brand recognition and customer growth, expanding its services to a wider range of customers across the country following investment from Intriva in 2021, at a time when debt advice is increasingly necessary.

To support this next phase of development and growth, we are on the lookout for a highly motivated Head of Marketing to step into this exciting, brand-new role that promises to make a substantial impact during this crucial phase.

The Role

The focus of this new role is to drive and execute our marketing strategy, building brand awareness and designing and developing the marketing funnel to increase customer acquisition. As a crucial new hire to lead the marketing team, you will report directly to Jonathan Mills, our Chief Commercial Officer. Collaboration will be key as you work closely with our passionate cross-functional teams, which include product development, sales, and customer success. Together, you will work towards increasing brand awareness and communication.

Main responsibilities:

• Develop and execute a marketing strategy that accelerates growth, drives website traffic, generates leads, and builds brand awareness and identity while staying true to the core values of MoneyPlus.
• Create and implement integrated advertising campaigns (both online and offline) to promote the MoneyPlus brand and its products/services.
• Collaborate with the Commercial team to lead brand planning across all sales channels and achieve growth, maximise commercial opportunities, raise awareness, and enhance brand equity.
• Develop and lead the current marketing team, ensuring they have the necessary skills and capabilities to deliver the marketing strategy successfully.
• Build and manage a network of agencies and freelancers to support brand partnerships, custom creative, and integrated marketing campaigns.
• Drive change management to support the scaling and modernization of processes, organisational alignment, and mindset shifts that support marketing success.
• Prepare and manage financial budgets for the Marketing department, as well as performance monitoring of projects.

Requirements

• Proven experience in designing and implementing marketing strategies to develop brand awareness from zero to top of mind. 
• 10+ years of experience in B2C marketing and communication
• 5+ years of experience in leading and developing teams
• Strong knowledge of brand foundations 
• Strong knowledge of how to define, test, and scale a market strategy
• Strong knowledge of performance marketing as well as online and offline marketing
• In-depth knowledge of digital marketing channels such as paid media, SEO, social media, content marketing and email marketing.
• Experience in leading and managing change management processes
• Have a proven track record in delivering a high-performance culture in a team through coaching, mentoring, and leadership
• Experience in analysing data and customer behaviour to help inform continuous optimisation of customer journeys and outcomes
• Able to engage with stakeholders including the C-Suite and board with an ability to communicate complex concepts to a lay audience

Desirable experience

• Experience in the regulated services industry with a strong consumer focus
• Financial Services exposure is a plus
• Experience in building or working in a nascent marketing team within a larger organisation
• Proficiency with IT systems, tools, analytics, and platforms relating to digital marketing
• Data savvy, a hands-on approach to gaining actionable data insights

Remuneration and benefits 

• Salary will be based on experience and skills.
• City centre, on-site parking you can use 24/7.
• Family Friendly – Having a healthy work-life balance is important to us. We offer a minimum of 23 days holiday allowance per year.
• Discounts – Is there anything better than a few freebies? Join our team and you’ll have access to Perkbox, which has tons of deals for you to choose from, as well as free healthy breakfast in our on-site café, tea and coffee, and fresh fruit.
• Social – We value the relationships our employees have with one another, encouraging them to come together. Whether it’s a catch-up in our café, a team trip out, or letting their hair down at one of our free annual events.
• Gym – Our on-site fully fitted gym will be opening its doors in June 2024. It will be free for colleagues to use and available 24/7 to use at your convenience, alongside instructor-led classes including Yoga and Strength training.
• Café – We want our people to be happy and healthy, which is why we provide an award-winning subsidised café that serves free healthy breakfast every morning and discounted meals throughout the day.
• Doing our bit – We show support in every way we can to our clients, people, and company charity. We have regular fundraising activities, organised by our very own Social and Fundraising Committee.
• Wellbeing –We provide a free cashback healthcare plan, as well as discounted gym and fitness deals. We also have a cycle-to-work scheme to encourage our people to make healthy life changes.
• Training – We want our people to be the best. We care about your development, which is why we provide professional training opportunities so that you can be the best possible you. 
  
  

Location

• Based full-time at the firm’s office in Manchester City Centre, with an ability to work flexibly as required