About Space Genie

SpaceGenie is a new venture being launched by Intriva. A storage solution business based in Germany it is on track to revolutionise the storage industry in Germany with a digital-first operating and service model. The first site is being launched in Q2 with plans for 8 more sites in 2024 and plans to build and operate more than 50 self-storage facilities across Germany, representing one of the largest platforms of its kind in the country. 

Offering remote fulfilment and support SpaceGenie will be operating a tech first business model offering a number of different storage solution models across the German market.

The team within Intriva leading the development of the business include Managing Partner Simon Finn. The recently appointed senior management team within SpaceGenie include Chief Investment Officer Stefan Kluners who has proven experience in a high-growth operation in this industry within Germany.  

To support growth plans we are hiring an experienced Head of Marketing to lead on the delivery of our marketing plans.

The Role – Head of Marketing

As the Head of Marketing at Space Genie, you’ll be responsible for building and leading a high–performing marketing function. We’re looking for someone with experience in the world of start-ups and scale-ups with a strong desire to roll their sleeves up and deliver. 

In the short term this role will report to the Chief Investment Officer, and will have responsibility for building a team. A CEO is being hired at the same time so reporting will move to them. You’ll be supported by a fractional CMO, a seasoned marketing veteran who will provide strategic guidance and mentorship.

The key responsibilities of the role include the following:

1. Digital Marketing. Leading on digital marketing delivery and applying best practices. 
2. Delivery You’ll define the B2B and B2C strategy and be responsible for delivery.
3. Brand Building. Building the brand and demand generation from scratch.
4. SEO. Refining our SEO to support organic growth.
5. Data & Insights. Leading work on mining data to understand and respond to key drivers of supply and demand. 

We would love to hear from a range of candidates, so please do apply even if you don’t feel you have experience in ALL of these areas. 

Experience and Skills

Your experience and profile will include the following:

• Digital Marketing. Significant hands-on experience with SEO, digital, and social media management. You can cover both the strategy and the delivery.
• Start-up Marketing. Ideally a blend of B2B and B2C experience. You’ll have demonstrable experience of delivering in a start-up or scale-up environment. 
• Project Management. Top level project management and communication skills, including working with stakeholders and external resources to deliver project objectives.
• High EQ. You can work effectively with direct reports, peers, senior stakeholders and external agencies.
• Drive to Succeed. A motivated self-starter able to work independently at pace.
• Based in Germany. You’ll be living in Germany and able to travel to the office in Frankfurt.

The following would also be positive:

• Industry Experience. Some experience working in storage or a comparable, predominantly B2B market. 
• Building From Scratch. Experience as the first marketer in an early-stage tech company.
• Brand Building. You’ll have taken a lead role in building a brand. 
• Demand Generation. You’ll be experienced in generating demand for a new product launch.

Remuneration

• Annual salary in the range of EUR 50-80k

Location

• You’ll need to be based in Germany and able to visit the Frankfurt office regularly.