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Everything you need to know about starting a Substack

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As a self-employed copywriter and a career coach, I meet a lot of freelancers, business owners and entrepreneurs. One thing most of us have in common? The self-promotion ick – particularly when it comes to social media. Maybe you want to post more on LinkedIn, Instagram or TikTok. But you don’t know what to say, … Continued

Ways to stay top of mind as a portfolio professional

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The average person consumes roughly 74GB of information per day – that’s the equivalent of 16 movies – and most of that’s already forgotten 24 hours later. So what does that mean for portfolio professionals trying to sell their services? Needless to say, it’s harder than ever to stand out.  Think about how much spam you … Continued

How knowing my WHY completely transformed my career, twice

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When I first started my portfolio career, I was armed with an arsenal of graphic design and branding knowledge, a desire to champion the weirdos of the world and an unparalleled strangeness that spoke to a new generation of entrepreneurs.Now, five years in, I’ve built (and exited) a business I can be proud of and … Continued

How to create a stronger TPC profile

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Being part of the The Portfolio Collective community is about more than just expanding your network and strengthening your skillset – it’s about defining who you are (and who you want to be) as a portfolio professional. And it’s about building a thriving, satisfying  career and life. It is difficult. That’s why we work tirelessly … Continued

You asked, we answered: personal branding edition

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We could talk all day about how important it is to have a strong personal brand. No really. As portfolio professionals, no matter what stage of career you’re at, having a personal brand that is memorable, relatable and true to who you are is so so important. Think of your personal brand as the foundation … Continued

How to create quality content for your personal brand

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What defines ‘quality content’? It can be mercurial, but you need to define it for your business to know whether your content hits the mark.If you fancy some light background reading, here are 35+ definitions of what ‘quality’ means in content. These definitions are full of value bombs from experts from Google, Microsoft, agencies, government … Continued

How to build an effective (and memorable) personal brand

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In the past few years, we’ve seen more and more professionals reinventing themselves, spinning up side hustles and launching portfolio careers. These changes require storytelling, and the people that stand out do so because they differentiate themselves; they put their story and passions at the heart of eveything they do and they build their personal … Continued

How to tell people what you do as a portfolio professional

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We all have different names for what we do – portfolio professional, multi-hyphenate, side hustler, freelancer, solopreneur. What these labels have in common is that they represent an ability to grow and learn across multiple fields, but they don’t necessarily convey everything that you offer. If you’re like me, you probably do a dozen different things. … Continued