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Ways to stay top of mind as a portfolio professional

The average person consumes roughly 74GB of information per day – that’s the equivalent of 16 movies – and most of that’s already forgotten 24 hours later. So what does that mean for portfolio professionals trying to sell their services? Needless to say, it’s harder than ever to stand out. Think about how much spam … Continued

How knowing my WHY completely transformed my career, twice

When I first started my portfolio career, I was armed with an arsenal of graphic design and branding knowledge, a desire to champion the weirdos of the world and an unparalleled strangeness that spoke to a new generation of entrepreneurs. Now, five years in, I’ve built (and exited) a business I can be proud of … Continued

How to create a stronger TPC profile

Being part of the The Portfolio Collective community is about more than just expanding your network and strengthening your skillset – it’s about defining who you are (and who you want to be) as a portfolio professional. And it’s about building a thriving, satisfying  career and life. It is difficult. That’s why we work tirelessly … Continued

You asked, we answered: personal branding edition

We could talk all day about how important it is to have a strong personal brand. No really. As portfolio professionals, no matter what stage of career you’re at, having a personal brand that is memorable, relatable and true to who you are is so so important. Think of your personal brand as the foundation … Continued

How to create quality content for your personal brand

What defines ‘quality content’? It can be mercurial, but you need to define it for your business to know whether your content hits the mark. If you fancy some light background reading, here are 35+ definitions of what ‘quality’ means in content. These definitions are full of value bombs from experts from Google, Microsoft, agencies, … Continued

How to build an effective (and memorable) personal brand

The pandemic gave professionals everywhere an opportunity to rethink their career paths. We have seen more and more successful professionals and executives reinventing themselves, spinning up side hustles and launching portfolio careers. These changes require storytelling, and the people that stand out do so because they differentiate themselves; they put their story and passions at the … Continued

How to tell people what you do as a portfolio professional

We all have different names for what we do – portfolio professional, multi-hyphenate, side hustler, freelancer, solopreneur. What these labels have in common is that they represent an ability to grow and learn across multiple fields, but they don’t necessarily convey everything that you offer. If you’re like me, you probably do a dozen different … Continued

More than just a logo: the human side of branding

Brands are a fundamental part of our culture; they reflect our world and connect us with our passions. A good brand will make you feel something. A great brand will change the conversation. So how can we, as portfolio professionals, create branding that does more than just fill space on a website? How can we … Continued

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