Focused track
MODULE ONE
Define your area of expertise
Focused experts earn more because their skillset is highly specialised. In this module, we’ll help you form your focused area of expertise, plan your monetisation options and increase your overall value.
During this module, you will…
- Evaluate your skills and capabilities
- Explore the true value of your expertise
- Create a differentiation strategy to help you stand out from the competition
- Learn about intellectual property and building thought leadership
Common questions we’ll cover
- How do I establish myself as a focused expert?
- How do I know what my expertise is worth and what to charge for my services?
- What different montetisation routes should I consider?
Taught by
Ben Legg
Ben is the CEO of TPC. He is an engineer, author, army veteran and the former COO of Google Europe. He has a thriving portfolio career supporting startups and investors.
Laura Thomas
Laura is a coach, facilitator, and portfolio career veteran. She is passionate about seeing people grow, experiment, and be intentional around their careers.
This module is part of the Catapult course. Learn more about Catapult here.
- Part of the Catapult course
- 36 minute video
- 1 hour of additional study
- Focused track
Join Catapult and learn your own way
Once you’ve decided how you’d like to take part in our Catapult course, you need to choose from our Focused and Generalist tracks.
Cohort-based (£300)
For a one-off fee of £200, you can join an intimate cohort of learners. Take the course together and benefit from eight live roundtable discussions delivered by expert instructors.
Self-paced (£15/month)
The self-paced version of Catapult is included in our Pioneer Lite membership. Access all eight modules on-demand and learn according to your own timeline.