I'm a business advisor/freelancer with 20 years experience as a founder and operator. I started with my own business in manufacturing/wholesale/retail/consumer goods and since 2018 worked at two tech startups where I was an early joiner working closely with the founding teams on commercial areas. I am now working with startups on a freelance basis to add value where I can including fundraising, GTM, strategy and scale.
What I offer
Support business to be ready and secure investment
I work with founders and business owners to find suitable investors (angels, VC, PE) for their business including material preparation, business plan and strategy, story telling, research target audience and all the way through to supporting from first meeting to closing and money in the bank
Helping businesses devise a GTM strategy from planning to execution
I work with businesses at every stage to strategise about revenue streams, segment into target audiences and identify a go to market plan. I have experienced this across many early stage businesses from pre-product, to MVP to launched and scaled to post £1m ARR.
Launch Generative AI product to enterprise clients
I work with Hour One, a leading text-to-video platform, to launch their video creation solution to enterprise clients globally. The first target is Learning and Development departments in large enterprises with large workforces including pharma, energy, finance, insurance, tech, hospitality.
I worked closely with Pete, Founder and CEO, to successfully raise £1.5m in VC and angel funding for Studiospace, a disruptive B2B marketplace offering marketing and digital services to large corporates. I advised on the strategy as well as coordinated our outbound to closing.