What I offer
Marketing Strategy
I can help you shape your marcomms plan from the ground up; from mission / vision / brand identity through to activation and tactics. You are an expert in your product, I deeply understand the consumer and what motivates them. I can act as your bridge between the two.
Learn more
Campaign Delivery
From identification and segmentation of target consumer, through creative messaging to media selection and tactics, I can build high performing, multi-media campaigns for your business. I have previously quadrupled web traffic and more than doubled conversions. Let's talk.
Team Development
Which roles will you need to make your marketing jigsaw puzzle come together? Having built and developed numerous high performing teams, I can help advise on core competencies and skills required to shape your team and set you up for success.
Experiences
Radio 1: Reinventing a world famous brand for a new generation
As Head of Marketing at Radio 1, I tackled the growing irrelevance of radio amidst the rise of digital platforms. I strategically repositioned Radio 1 as a platform agnostic youth brand via award-winning activity such as the 1Xtra Street Studio and the iconic Where it Begins campaign.
Speakers for Schools: Campaign delivery on a tight budget
To boost awareness of the charity and issues championed by it, I led the Work Experience For All campaign, boosting web traffic by 415% and applications by 86%. Our recommendations influenced a cross-party report and Labour’s manifesto. I secured BBC coverage and forged £1million of pro bono support
BFBS: unsticking a sticky problem
BFBS, the armed forces broadcaster, delivers quality content, e.g., premiership football. Yet, it was perceived as just a radio station. The team aimed to highlight its rich sports content but got stuck tactically. I led a workshop to provide audience insights, refine the brief, and generate ideas.
