What I offer
Brand Building & Community
Establishing professional reputation and trust through affiliation with leading industry associations and strategic partners. Content strategy including commissioning thought leadership articles from subject matter experts and distributing via social, newsletter and community membership.
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Partnerships & Events
Planning, managing and delivering events to achieve strategic partnership objectives, and to feed the Flywheel Marketing model. Webinars and in-person events including presentations and round table discussions/panel debates. Mgmt of Partnerships from inception to successful delivery of objectives.
Business Networking
An active member of several industry associations, I have always placed great emphasis on networking in order to keep up to date with the latest trends and capture new biz dev opportunities. I co-organise the prestigious HAC Business Networking Group which meets quarterly in the City of London.
Preparing For & Managing Growth
Adept at preparing startup and scale-up operations for growth by mapping new processes. Maximising efficiency and creating additional capacity by reviewing existing workflows and then simplifying, streamlining and automating them.
Experiences
Strategic Growth Manager, Karve International
Audience growth, brand building and new lead generation using the flywheel marketing model to create community through content, in-person and online events, data and audience engagement. Converting prospects to new business. We help disruptive technology reach those who need it most.
User Engagement & Delivery Mgr, Archangel Imaging
I owned the user-facing activity for Unattended Ground Sensors, the mission management software and near term deployments of AI co-pilots. Obtaining military feedback and translating to our in-house engineers to help shape development in order to meet constantly evolving operational needs.
Project Consultant, Freelance
Helping clients in the publishing and defence sectors manage digital transformation projects and deliver procurement consultancy services.
Head of Content & Product Development, Cogora
Full-service healthcare marketing agency, publisher and event organiser. A dual-purpose SMT role leading and enhancing the efficiency of the Editorial dept, and developing new and existing digital healthcare products.
Head of Publishing, European Medical Group
I changed the operational structure to comprise integrated multi-skilled Editorial and Design teams collaborating across all digital products utilising a flow production model, and with a focus on operational efficiency and continuous improvement. 2021 Q1 we achieved record figures for TSOC.
Business Development Manager, Capital Financial Markets
Developing relationships with existing clients, increasing awareness of the full product and service offering, supplying leads to the financial advisors, and onboarding new clients.
Advertising Operations Planning Manager, News UK
Stabilising, rebuilding, leading, managing and developing a team of 15 Advertising Operations Coordinators after a period of great change, providing the principal communication interface between planning and commercial, whilst working closely with editorial, marketing, technology and finance.
Publishing Director; Production Director; Head of Production, Riviera
Specialist B2B publisher and event organiser. Having set up the production studio from scratch I autonomously planned and managed its growth over a decade, integrating new brands, people, products, programmes, processes and technologies. Strategic growth, SMT, forecasting & budgets, leadership.
