What I offer
Fractional CMO
You're in a safe pair of hands if you are looking to scale, maintain current business or exit.
Using a 100 day plan, I review with your team the insight, apply strategic thinking and match them with organisational resources to support and deliver on business goals.
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Protect your business
Through customer profiles and journeys (the ones who are profitable and you like), I help find ways to turn loyal clients into customer advocates through including them on product roadmaps, exclusive events such as technology days, customer briefings and offerings as well as securing case studies.
Grow your business
By profiling and matching your existing customer base, find more of the same and gain market share. Through research and intelligence touch points, understand when and why buyers are ready with what needs that match.
Innovate your business
Leadership through understanding where you are now and where you want to be. Aligning the roadmap of future development via branding, product investments, new markets and territories. Keeping an eye out on future trends and opportunities to secure.
Experiences
Leadership
Uniting culture, innovation and leadership for startups and established businesses to scale and drive commercial success. Hiring and retaining the best talent and deploying the best in house and external marketing. I have been nominated for numerous awards including Women in Business.
Marketing and sales alignment
The organisational “glue” to guide a unified one Verisk approach to marketing and branding across the company. Resulting in the highest percentage in the company history to become a more global enterprise. Wrote the marketing and sales playbook to increase leads & speed up the order winning process
Brand positioning
Renewed channels to market including ecommerce, distribution, repositioning away from being a component supplier to that is a system builder. Resulted in double digit growth using operational efficiency and current marketing practices
Product roadmaps and launch
Welcome to the future! We took an educated guess as to what might be happening a decade from now. Through online and offline channels, launched the future focus 2030. It reached over 800 people in the sector. 25% of the top 100 insurers engaged with the content including c-suite execs
Digital marketing and eCommerce
Instrumental in the launch of Burkert’s global eShop and website redevelopment. The online portal exceeded £1M of sales in the first year. It reduced logistical and pricing queries freeing up resource to deal with immense sales growth
