What I offer
Business Transformation Support
I help businesses grow - ensuring start-ups and SME’s can scale-up at pace. Ideally, deliver Product/Service Led Growth to boost performance reducing Customer Acquisition & Retention Costs. Leverage new operational processes, platforms and people to delivery business excellence.
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Strategic Advice & Execution
Across a varied career, I've gained industry insights across platforms, data analysis, sales strategy, defence & security, ecommerce, film & TV, telecoms, digital strategy, technology, pets and more. I'm happy to share those insights & experience - please reach out for a chat - I'd love to help.
Project Delivery & Launch
Across numerous industries, I have worked within start-ups, scale-ups & turn-arounds to instigate, rejuvenate and complete projects. Across new product launches, service revamps, marketing campaign optimisation, customer care and platform roll-outs, successful project management has been key..
Data Analysis & Exploitation
Establishing or exploiting accurate and timely data reporting is key to successful projects, product launches & margin improvements. I've worked in data heavy and data-lite environments - building reporting infrastructure or driving business performance from platforms already in place.
Sales Growth
Driving sales improvements across all business types (Direct, Subscription, B2C, B2B, Enterprise, ecommerce) at all business stages - including pre-revenue start-ups and business turn-arounds. Focus boosting sales pipeline, conversion & retention rates to recuse acquisition costs.
Data Platforms
I design & build real-world privacy-centric data collection & monetisation platforms for a range of industries - helping established players recognise & leverage existing data value; and helping new entrants build platforms 'right' to ensure regulatory, monetary & consumer needs are met.
Build (& Retain) High Performing Teams
I create and manage teams across sales, product, user experience, marketing, brand, customer service, analytics, technology, operations, project management, finance & HR; across all segments of economic cycle and performance management. Leveraging latest people tools & techniques and get hands-on.
Bid & Sales Management
I can help navigate the complex, yet lucrative, government & NGO bidding platforms, regulations and techniques for defence, security & technology sectors. I've also helped source funded R&D grants and/or programs.
Customer Experience & Brand
I design and deliver ‘end to end’ customer journeys across a broad spectrum of industries, including initial product & brand design, brand refreshes, keywords & social execution, retail/digital/mobile experience to offline/online fulfilment of products & services, including customer care.
Operational Platform Design, Delivery & Management
Focus on revenue-driving functionality that enhances customer experience, improving retention. Implement technology, process and proposition solutions to reduce churn and increase ‘win back’ of dormant customers, drive recurring purchases and increase revenue & profit.
Experiences
Data Collection & Monetisation - AdTech
I designed, built & raised funds for a hyper-local mobile AdTech platform - putting low-cost, real-time marketing tools into hands of mass clients, whilst protecting consumer data & incentivising their ongoing participation. Rolled out technology via white-label platform reducing acquisition costs.
Scale-up - Service & Software Co.
Revamped poor-performing product/service offering by repackaging product/services to open new markets. Redirected Sales team focus to new prospects & industries, encouraged move to DTC offering to de-risk sales pipeline. Rebranded & relaunched marketing communications, including new website.
Product Development - Web3 Marketplace & Asset Management
On behalf of investors created Business Model & investment pack demonstrating value & operational model for mobile, digital asset creation vehicles and global marketplace accessible to all via mobile-app. Route to £30m t/o via block-chain digital contracts in support of individual digital assets.
Scale-up - Pet Services
Helped established brand struggling to expand and broaden service offering. Reviewed operational platforms and processes, customer acquisition and service expansion (geographic and product variance) to support continued growth whilst delivering improved profitability.
Business Transformation - Film & TV
Amid CV-19 & rapid industry change, doubled company size within 18 months. Transformed business from high-cost manual processes to app-based customer self-service led one. Reduced staff churn, drastically improving business performance, customer acquisition & retention, improving margins by 20%.
Bid & Sales Management - Technology
Rebuilt entire sales funnel to expand sales opportunities and improve bidding process, driving up bid-sale conversions. Expanded sales channels and reduced bid-sale timeframes, opening new markets across UK, Western Europe & North America.
Business Turnaround - Defence Services
Restructured loss-making group of defence-related companies, re-branded around core service offerings, expanding sales activities beyond UK/USA to incl. Western EMEA and 5Eyes. Established new sales programme and pipelines in shift away from product sales to recurring revenue service plans.
Business Platform - Film & TV
Rebuilt failing, paper-based, non-recurring service model into fully mobile, fully digitised, subscription-based ‘gig economy’ platform enabling 100% revenue growth with 60% headcount reduction whilst also improving Customer & Client retention rates, boosting profitability.
Sales & Marketing - Video Marketing Platform
Bootstrapped video marketing platform required high-growth Sales & Marketing strategy & execution. Leveraged existing platform, created new website, new marketing campaigns and prospect marketing revived. A Proof-of-Concept AI-driven personalisation engine delivered to boost Enterprise sales.
PLG Sales Growth - Telecoms
Fast-growing, early-stage MVNO, expanded client roster and set-up DTC white-label, own-brand services via relaunched website. Introduced major new partners and renegotiated annual commercials with existing Client Partners. Rebuilt marketing team and instigated marketing communication campaigns.
