What I offer

Strong CFO/FD services on your terms, from Pre-Revenue to Series A
I've worked across 60+ companies in my career, with experience drawn from a wide range of industries and verticals.
Whether its 0.5 days per month or 3 days per week, I'm there every day, all day for questions.
Start-ups and founders rarely slowdown and I'm there to support you along the way.

Real, Efficient and Focussed Finance Automation
Across all companies I've worked with month ends have all been reduced to 5 working days, no exceptions.
This is done by a full analysis of your processes, team contribution and what you need to run your business.
Solutions are proposed, agreed and implemented within 2-4 months.

Financial Modelling
Your financial model must represent your business from the ground up
Matching your business KPIs, drivers and operations to numbers and a future view of your success is what I do
I'll coach you through understanding the assumptions and how that results in a trustworthy view of your business model

Fundraising
Completed Angel, HWN, Seed, and Series A rounds across a wide range of industries.
Conceptualise, build and defend all financial models
Lead on all DD and Data Room work
Face investors with all finance related questions
Post-investment reporting and investor relations

Mentoring and Coaching
If you have a finance team you want developed or are struggling to get them 'in' the business. I get it.
I was there once, now I see both sides of the coin. I'm able to provide you and them with the clarity in the stress and frustration.
I'll carry the burden and grow them to the next level.

Debt / Equity Solutions
Confused about Debt or Equity?
Experienced in many types of debt solutions.
Invoice Discounting, Trade Financing, Inventory Financing, Revenue Financing, Advanced Ad Spend Financing, Overdrafts and more
Experiences

About me
Hyper-efficient, focussed, no BS.
As a CFO I am here to give you the reality, I'm not here to agree and protect my job.
Your business is my passion and the success of working together requires honest conversations and focussed goals
I understand the stress of founders, both business and personal.

illuma Technology - Martech - Seed + Follow On
3x YoY growth
No 2 to founder in the business
Seed round £1.9m with additional follow-on in Jan 23

Really Clever - B2B Consumer Goods - Seed
No1 in finance
Attend board meetings
Strategise CapEx financing options
Manage cashflow and financial forecasting
Financial model build
Supported in Seed Round £2.5m

Continuum Industries - B2B SaaS - Series A
B2B Enterprise Level SaaS
Lead financial model build and presentation
Finance POC for Investors and Stakeholders
Led DD and Dataroom process
Series A in progress

Oliva Health - Healthtech - Series A
Finance Automation
Gross Margin analysis and business review
Financial Model build
Product pricing and strategies

So-Sure - InsureTech - Series A
Maintaining existing financial model
Supported founder in operational finance until perm hire
Finance lead on DD process

HELIXX - B2B Saas and Licensing - HNW
No1 in Finance
Built financial model
Advise on next fundraising process
Coach founder on business strategy

Non-work stuff
I climbed up and down Mount Rinjani in one day
In 2021 I was ranked 43rd in the world for age and weight category for 2k indoor rowing
Used to like wine, now moved towards Whiskeys. Did WSET Level 2 in 2019.