What I offer
Fractional CMO - Marketing and Communications
I help businesses to develop and implement marketing strategies. This includes creating core strategies, market and audience analysis, content planning, targeted content and e-marketing, management of marketing services, tactical marketing, oversight/ management of marketing services and suppliers.
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Non-Exec Director
I help business owners - esp small business and start ups - to make sense of their business journey, turning the vision into success. I provide independent strategic guidance, mentoring and sound-boarding on strategy, innovation, marketing, comms and commercial decisions effecting them.
C-Suite/ Management Support
I provide the opportunity for leadership teams to soundboard ideas and strategies before presenting to investors, the team and wider market.
Virtual Sales Director - Business Growth/ Commercial Development
I help business to develop business strategies, achievable growth strategies, identify and target simpler routes to growth, identify blockers to growth and sales and help them build a sales pipeline, develop sales proposals and presentations.
Plug-in Client Management/ Account Directing
I help businesses (mainly B2B) to manage clients more effectively, establish solid / long standing relationships. develop processes to inform clients of new services, embed regular meetings and feedback - allowing the opportunity to grow the business through up and cross selling.
Communications Support
I ensure the right messages land in the laps of the right people. Help orgs communicate with multiple stakeholders, ensue consistent messaging from board, through marketing and sales. I bring a blend of strat-comms, planning, multi-channel content creation and relationship management to the party.
Experiences
Marketing, Comms and Content Director for Multi-Channel Entertainment
Marketing and Content Director of a team that developed, and raised funding for, an entertainment format for YouTube and Channel 5 supported by Odeon and Tesco. Filmed and directed content for investors, sizzlers and adverts to support the show with Danny Dyer, Ray Winstone and Micky Rourke.
Marketing and Ops Director - Evode
Re-structured Evode merch design and delivery process and developed 100s of new products and books for various of clients including Mr Men, F1 and Vlad & Niki. Working closely with clients, we created coherent product and marketing content strategies that spiked sales and re-launched the business.
Marketing & Commercial Consultant - Invisible Giant
InvisibleGiant is designed to slot into businesses in a simple, effective and invisible way - very much like the Fractional C-Suite should. Key expertise lies in Business and Marketing Strategy and Growth in start up and small businesses. I also like getting hands dirty with tactical campaigns.
Chief Marketing Officer (CMO) - SimSage
Worked with ground breaking AI based information management platform's CEO to develop the brand and core business and take- to-market strategy. Developed overarching marketing strategy, implementing marketing platforms, multi-channel, multi-platform content strategy and e-campaigns.
Mentor
Personal Mentor for Ceresa's leadership programme. Ceresa's mission is to build diverse leadership for the future by providing truly transformative leadership resources. As a mentor I provide multiple high-impact mentoring sessions to support mentees on their leadership journeys.
Non-Exec (NED) Director - Various
Since 2019 I have worked with a number of small businesses and business owners such as GTXM and Evode, to help them turn their vision into reality. I provide independent strategic support, mentoring and sound-boarding on strategy, innovation, marketing, comms and commercial decisions effecting them.
Film Production / Content Creation
I set up my own film production business between 2007 and 2015 creating TV, film and corporate content. This was superceded by the the consultancy, but not before I had worked with everyone from HSBC, TFL, Rezidor, FTI Consulting and Channel 5.
AdviceUK/IAS - Commercial/ Managing Director
I was responsible for AdviceUK’s business, marketing and sales strategies, brand roll-outs and increasing group income across all businesses inc AdviceUK Membership, AdvicePro and AdviceUK Insurance. I oversaw the digital transformation, implementing a new CRM and creating an e-commerce platform.
Investor Relations and Communications
This is where I began in 2000, as a founder member of Investor relations giant, Investis. I learned from the best and worked with the best. Working so closely with the Sales, Ops and Bus Dev Directors on clients such as Boots, Unlivever, Adidas & Geest is probably where I learnt to multi-skill.
Run Forrest Run
I used to run - New York, London - I haven't for a while and I don't look like this anymore!
