I have 20+ years of experience in marketing and communications working with B2B and B2C Venture Capital, Private Equity and PLC organisations. I specialise in marketing and communications strategies, change communications, and go-to-market strategies to drive brand and revenue growth. I work as a trusted advisor to executive leaders and with cross-functional teams. I have a MA in Public Relations and Member of Chartered Institute of Marketing.
What I offer
Strategic, marketing and communications consultant
I help organisations achieve scale through strategic marketing and communications that build brand, drive revenue and create a lasting impact. I provide flexible, on-demand expertise without the full time overheads and helping clients to cut through complexity and bring clarity to achieve growth.
Strategic review of tech company's brand position, architecture and sub-branding to minimise brand confusion as their portfolio expands. Brand audit, new message frameworks and strategic insights that provide greater clarity and flexibility to support future growth.
Launch of Innovative ingredient technology to global sports and motorcycle apparel market. I shaped the product marketing, value proposition, and sales enablement tool kits and managed the launch across digital, print, influencer, account-based marketing, retail, PR and live event channels.
Fractional marketing leadership for digital engineering services
A digital engineering firm aims to raise awareness and increase leads in architecture and construction industries. I provided marketing leadership to their programme, strategic insights and coaching to the in-house teams.
Brand and Communications strategy for future mobility concept
The client was planning a global launch for a brand and product still in the automotive industry’s thought stages for future transportation. I provided strategic direction, brand development and insights that became the foundation for a successful launch across the world automotive markets.
Internal communications strategy for global business transformation
Working as part of a transformation task force, I managed the internal communications strategy and implementation. The approach centred on educating, empowering, engaging and embedding key messages to global audiences across digital and in-person channels.
Marketing and Brand strategy for software technology business
A software company specialising in digital twin, design, simulation and analysis, was looking to increase brand awareness, sales and introduce new products. I developed the marketing and brand strategy, refreshed visual identity, go-to-market approach, and campaigns to new and existing users.
A branded technology, often hidden inside, is licensed to 3rd party brands in the sports sector. To communicate the tech benefits and build brand, I developed channel marketing tool kits for partners including licensing guidelines, creative assets, point of sale and on-product branding.
Marketing and communications strategy for clean propulsion technology
The technological landscape in transportation is changing at a rapid pace as manufacturers strive for safe and sustainable mobility solutions. I led the marketing and communications strategy in hydrogen and electric propulsion solutions through content, digital marketing, and live events.