Home Our community Member directory Louise Wilson

 

What I offer

Strategic, marketing and communications consultant

Strategic, marketing and communications consultant

I help organisations achieve scale through strategic marketing and communications that build brand, drive revenue and create a lasting impact. I provide flexible, on-demand expertise without the full time overheads and helping clients to cut through complexity and bring clarity to achieve growth.

Strategy & Advisory

Strategy & Advisory

Strategy workshops and flexible consulting to create clarity, purpose and direction to achieve your goals.

Marketing

Marketing

Tailored marketing solutions to sharpen your position, improve visibility, increase leads and drive engagement.

Communications & PR

Communications & PR

Specialist communications including PR, thought leadership and brand storytelling to reach target audiences.

Product Launch

Product Launch

Make a lasting impact with clear positioning and messaging, sales enablement and launch events.

Experiences

Brand strategy and messaging for tech start up

Brand strategy and messaging for tech start up

Strategic review of tech company's brand position, architecture and sub-branding to minimise brand confusion as their portfolio expands. Brand audit, new message frameworks and strategic insights that provide greater clarity and flexibility to support future growth.

Product launch for B2B technology

Product launch for B2B technology

Launch of Innovative ingredient technology to global sports and motorcycle apparel market. I shaped the product marketing, value proposition, and sales enablement tool kits and managed the launch across digital, print, influencer, account-based marketing, retail, PR and live event channels.

Fractional marketing leadership for digital engineering services

Fractional marketing leadership for digital engineering services

A digital engineering firm aims to raise awareness and increase leads in architecture and construction industries. I provided marketing leadership to their programme, strategic insights and coaching to the in-house teams.

Brand and Communications strategy for future mobility concept

Brand and Communications strategy for future mobility concept

The client was planning a global launch for a brand and product still in the automotive industry’s thought stages for future transportation. I provided strategic direction, brand development and insights that became the foundation for a successful launch across the world automotive markets.

Internal communications strategy for global business transformation

Internal communications strategy for global business transformation

Working as part of a transformation task force, I managed the internal communications strategy and implementation. The approach centred on educating, empowering, engaging and embedding key messages to global audiences across digital and in-person channels.

Marketing and Brand strategy for software technology business

Marketing and Brand strategy for software technology business

A software company specialising in digital twin, design, simulation and analysis, was looking to increase brand awareness, sales and introduce new products. I developed the marketing and brand strategy, refreshed visual identity, go-to-market approach, and campaigns to new and existing users.

Brand licensing and marketing for sports brand

Brand licensing and marketing for sports brand

A branded technology, often hidden inside, is licensed to 3rd party brands in the sports sector. To communicate the tech benefits and build brand, I developed channel marketing tool kits for partners including licensing guidelines, creative assets, point of sale and on-product branding.

Marketing and communications strategy for clean propulsion technology

Marketing and communications strategy for clean propulsion technology

The technological landscape in transportation is changing at a rapid pace as manufacturers strive for safe and sustainable mobility solutions. I led the marketing and communications strategy in hydrogen and electric propulsion solutions through content, digital marketing, and live events.

Connections View all

 

Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Chief Marketing Officer (CMO)
  • VP Marketing
  • Marketing Consultant
  • Communications Director
  • Change Communication Lead
  • Marketing Strategist
  • Strategic Communications
  • Communications Consultant
  • Global Marketing Director
  • Strategic Marketing Consultant
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • B2b Tech
  • Automotive
  • Mobility
  • Innovation
  • Digital
  • Engineering
  • Public relations and communications services
  • Marketing services
  • Venture capital
  • Sports tech
  •  ...show more
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Career experience

10-20 years

Regions
  • Europe, 
  • North America (east coast)
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Marketing and Brand Strategy
  • Marketing & Communications
  • Strategic Communications planning
  • Executive Leadership
  • Change Communications
  • Product Launch
  • Marketing Strategy
  • Go To Market Strategies
  • Strategic Planning
  • Global Media Relations
  •  ...show more
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Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • Startups, Scaleups & SMEs
  • Fractional CMO
  • Technology
  • marketing strategist
  • Brand Strategist
  • Strategic Communications
  • B2B Marketing
  •  ...show more
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Connections View all

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