What I offer
Digital & Ecommerce Consultancy
I help brands improve digital and e-commerce performance through clear strategy and hands-on support.
This includes:
• Digital and e-commerce audits
• Customer journey review
• Growth opportunities and roadmaps
• Team and stakeholder support
Learn more
E-commerce Operations & Platforms
I support businesses in optimising e-commerce platforms and operations for efficiency and usability.
This includes:
• Platform optimisation (Shopify, Magento)
• Merchandising and navigation
• Launches and migrations
• Front- and back-end coordination
Digital Strategy & Performance
I help brands make better decisions by connecting data, strategy, and day-to-day trading.
This includes:
• Performance and trading analysis
• Conversion rate optimisation
• Retention and growth strategy
• International and multi-market support
Project & Stakeholder Management
I manage digital and e-commerce projects with structure and clarity across teams.
This includes:
• Project planning and delivery
• Agency and partner coordination
• Cross-team collaboration
• Clear timelines and priorities
Experiences
DIGITAL & ECOMMERCE CONSULTANT - (2022 to date)
Supporting brands with ecommerce trading, catalogue setup, and digital performance, including roadmaps, onsite optimisation, KPI reporting, stock and margin management, and cross-team coordination. Clients include Brainspark Games, City of Portsmouth College, Sabina Bilenko Couture, and Forrist.
THE SCHOOL OF LIFE - Head of Digital (2022 — 2023)
Digital Operations Leadership at The School of Life: Grew App active subscribers by 200% from 4k to 12k within a year, meeting profit goals. Online Shop Transition: Audited infrastructure; transitioned to an affiliate model for enhanced profits.
MEDICSPOT - Head of Ecommerce & Business Lead (2021 — 2022)
Led development & launch of women's health brand, Nuva: from concept to product-market fit. Delivered MVP in 8 months, overseeing market research to launch. Managed digital content, executed marketing strategy via paid search, SEO, & social media, resulting in 30% assessment & 6% sales conversion.
DUNDAS WORLD - Senior Manager Ecommerce (2020 - 2021)
Managed website re-platforming to Shopify Plus, introducing three currencies. Oversaw e-commerce operation, and sales targets for Spring/Summer and Autumn/Winter 2021 collections. Achieved a +200% online revenue increase in Q1 2021 compared to Q1 2020.
AMANDA WAKELEY - Head of Digital and Marketing (2018 — 2020)
Oversaw full ecommerce and marketing operation, cut e-commerce costs, achieving year-one positive variance. Led targeted marketing, boosted brand awareness, managed PR events. Shifted to Magento 2: +12% '18 revenue. Integrated CRM, +64% AOV. Led a 5-member team, ensuring marketing alignment.
ALEXACHUNG - Head of Ecommerce (2016 — 2018)
New website in 9 months: Launched e-commerce site with multi-currency and global shipping. Integrated ERP, PLM, and WMS for seamless operations. Led strategic sales planning, driving double-digit growth. Optimised budget by improving returns, supplier deals, and shipping.
MR. HARE - Head of Ecommerce (2015 - 2016)
Launched responsive site, 50% growth, 47% higher conversion. Fostered partnerships with Farfetch, Conde-Nast, boosting sales by 10%. Managed online operations, customer service, stock, and delivery logistics.
OMOROVICZA COSMETICS - Ecommerce Director (2014 - 2015)
Oversaw P&L, sales, budget forecasting. Led 4-site content strategy, aligning with local events. Launched FR and ROW websites. Managed, motivated remote team between Budapest and London.
THE DUNE GROUP - Group Ecommerce Manager (2011 - 2014)
Consolidated 5 websites into 1, boosted conversions with omni-channel strategy, led 8-person e-comm team, and enhanced shopping experience with IT cross-collaboration.
AUSTIN REED - Senior Ecommerce Manager (2010 — 2011)
Led strategic web dev & content for Austin Reed Group, executed digital marketing, managed e-comm team & external agencies, and integrated stock/CRM with IT
THE CONRAN SHOP - Ecommerce manager (2007 - 2010)
Managed product catalogue expansion leading to 200% revenue boost. Enhanced French/US site performance through stakeholder engagement and optimised e-commerce fulfilment for cost efficiency and customer satisfaction.
