
What I offer

Digital and Ecommerce Consultancy
- Offer comprehensive digital presence assessment.
- Deliver customer-centric strategies, scaling operations, and leading teams of various sizes towards achieving commercial goals.
- Social media presence evaluation.
- Identify growth and improvement areas.

Streamline E-commerce platforms
- Simplifying the online shopping experience for efficiency and effectiveness.
- Refining e-commerce operations for seamless user interface and backend integration.
- Innovating to meet the dynamic needs of businesses and consumers in the digital marketplace.
Experiences

THE SCHOOL OF LIFE / Head of Digital (2022 — 2023)
Digital Operations Leadership at The School of Life: Grew App active subscribers by 200% from 4k to 12k within a year, meeting profit goals. Online Shop Transition: Audited infrastructure; transitioned to an affiliate model for enhanced profits.

MEDICSPOT / Head of Ecommerce & Business Lead (2021 — 2022)
Led development & launch of women's health brand, Nuva: from concept to product-market fit. Delivered MVP in 8 months, overseeing market research to launch. Managed digital content, executed marketing strategy via paid search, SEO, & social media, resulting in 30% assessment & 6% sales conversion in

DUNDAS WORLD / Senior Manager Ecommerce (2020 - 2021)
Managed website re-platforming to Shopify Plus, introducing three currencies. Oversaw e-commerce operation, and sales targets for Spring/Summer and Autumn/Winter 2021 collections. Achieved a +200% online revenue increase in Q1 2021 compared to Q1 2020.

AMANDA WAKELEY / Head of Digital and Marketing (2018 — 2020)
Oversaw full ecommerce and marketing operation, cut e-commerce costs, achieving year-one positive variance. Led targeted marketing, boosted brand awareness, managed PR events. Shifted to Magento 2: +12% '18 revenue. Integrated CRM, +64% AOV. Led a 5-member team, ensuring marketing alignment.

ALEXACHUNG / Head of Ecommerce (2016 — 2018)
New website in 9 months: Launched e-commerce site with multi-currency and global shipping. Integrated ERP, PLM, and WMS for seamless operations. Led strategic sales planning, driving double-digit growth. Optimised budget by improving returns, supplier deals, and shipping.

Mr. Hare - HEAD OF E-COMMERCE / May 2015 — August 2016
Launched responsive site, 50% growth, 47% higher conversion. Fostered partnerships with Farfetch, Conde-Nast, boosting sales by 10%. Managed online operations, customer service, stock, and delivery logistics.

Omorovicza Cosmetics - E-COMMERCE DIRECTOR / June 2014 — May 2015
Oversaw P&L, sales, budget forecasting. Led 4-site content strategy, aligning with local events. Launched FR and ROW websites. Managed, motivated remote team between Budapest and London.

The Dune Group - GROUP E-COMMERCE MANAGER / October 2011 — June 2014
Consolidated 5 websites into 1, boosted conversions with omni-channel strategy, led 8-person e-comm team, and enhanced shopping experience with IT cross-collaboration.

Austin Reed - SENIOR E-COMMERCE MANAGER / August 2010 — October 2011
Led strategic web dev & content for Austin Reed Group, executed digital marketing, managed e-comm team & external agencies, and integrated stock/CRM with IT

The Conran Shop - E-COMMERCE MANAGER / January 2007 — August 2010
Managed product catalogue expansion leading to 200% revenue boost. Enhanced French/US site performance through stakeholder engagement and optimised e-commerce fulfilment for cost efficiency and customer satisfaction.