What I offer
#1 - Traction Foundation Pressure Cooker
Positioning for Growth-Ready SaaS Teams
A 4-week “pressure cooker” to create the building blocks that accelerate growth
Learn more
#2 - Traction Momentum Training & Mentoring
A habit-changing program to turn Feature-sellers into Value-communicators
A training & mentoring program to leverage your new positioning, generate quality demand and close deals faster with more confidence
#3 – Traction Resilience Mastermind & Mentorship
Mastermind & Mentorship for Mission-Led B2B SaaS CEOs
Ongoing peer community & mentorship to keep your SaaS business viable, resilient, and remarkable
Experiences
Feb 2020 - today: Host of the CEO Mastermind for B2B SaaS CEOs
It's a year-round, interactive, online workstream for business software change-makers.
Sept 2017 - today: Founder Value Inspiration
I founded my business on one transformative idea: The future belongs to B2B SaaS businesses that create products worth making a remark about.
Feb 2020 - Author of The Remarkable Effect
It reveals a three-lever framework and the ten traits that define a remarkable software company. Combining the levers together, and closing the gaps on each trait will not only help you stand out in your category but also create clear leverage of value – hence 'The Remarkable Effect'
Jan 2014 - today: B2B SaaS Pricing Strategy
I've led Unit4's SaaS pricing strategy for 4 years, thereby tuning our pricing around verticals, and the metrics that made most sense to customers. This enabled us to make our pricing an advantage, without leaving money on the table by being limited to a one-size-fits-all model
Feb 2016 - Sept 2017 - Chief Evangelist at Unit4
Responsible for promoting the value of Unit4’s vision to customers, partners and influencers, and inspiring them with tangible proof points how this can help them make a big impact in business.
Sep 2014 - Feb 2016 - Global Head of Product Marketing
Reponsible for the global GTM strategy & execution of Unit4's international product suite
May 2005 - Sept 2014 - VP Product & Product Marketing Unit4
Globally responsible for the Product Strategy & Product Marketing of Unit4's international product suite
Son of a Tulip Farmer and intrigued by Big Wave Surfing
I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. Today I am living in Spain with my wife, 2 sons and 4 dogs. I love surfing when am intrigued by big wave surfing (watching it, that is !!)
I've led Unit4's SaaS pricing strategy for 4 years, thereby tuning our pricing around verticals, and the metrics that made most sense to customers. This enabled us to make our pricing an advantage, without leaving money on the table by being limited to a one-size-fits-all model
