What I offer
Fractional CMO
https://www.fractional-marketing.co.uk/
Type of work
Fundraise support
Due diligence on unit economics, marketing performance, and capabilities (teams + Martech)
Strategic advice to founders / CEO
Team coaching (what bets to take, priorities, OKRs)
Lead key initiatives working with team members
Learn more
Build a profitable growth engine
LTV/CAC ratio measurement and assessment at a granular level. This overarching metric is crucial to determine your road to profitable growth and yet it's something most businesses don't do well.
I'll help you measure it correctly and use it to determine your plans
Strategic Customer Proposition & Product Market Fit
Using customer insights I'll work with you on evolving your customer proposition to improve product-market fit. This includes strategic directions for the product/service, pricing, and messaging.
Holistic marketing strategy designed around your objectives
Designing a marketing strategy carefully crafted around your business objectives and specificities while using winning recipes proven over the years. I'll spend time understanding your business, goals, challenges to build my recommendation
Word Of Mouth Amplification - Community led growth and referrals
Leverage your customers and your community to drive growth by empowering them.
- Brand ambassadors
- Influencers
- Referral programs
Experiences
Oddbox - Chief Commercial & Brand Officer
£35m revenue backed by VCs
- Board member
- Customer proposition strategy
- Marketing Strategy
- Customer acquisition and retention
- Brand building
Zipcar - Marketing & Product Director
- Product innovation
- Marketing strategy
- Customer acquisition & retention
- Analytics
L'Estrange - Fractional CMO advisor
£5m revenue
Fundraise support
Strategic advice to founders / CEO
Unit economics analysis, modeling and projections
Team coaching (what bets to take, priorities, OKRs)
Lead key initiatives working with team members
Sneak Energy - Fractional CMO advisor
£15m in revenue - Backed by True Capital
Strategic advice to leadership team
Collaboration with marketing team on improving LTV and CAC
Customer research
Managment of projects and team
Advisor to start-up and scale up D2C digital first businesses
Creature Comfort | Pet-tech Vet | Subscription | Pre-revenue | Backed by Active Partners, Hanaco Ventures, Torch Capital & Boost Capital
The Good Beans | Foodtech | eCommerce | Backed by FoodTechFounders
Ocushield | Eyecare | eCommerce | £3m revenue
Eleat | Food - Cereals | eCommerce + retail | £1m
