What I offer
Fractional CMO/COO
For businesses not yet ready to hire a full-time senior marketing person but need to build growth through marketing strategy and/or operational excellence, I can provide marketing and operations leadership on a part-time or a project basis.
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Brand Refresh Communication Strategy & Project Management
From conducting collateral audits to creating brand rollout communications and brand activation activities, I use a mixed-media storytelling strategy to embed new brand and company values across multiple touchpoints.
Strategic Planning
Working with leadership teams to define the company's strategy, goals, and objectives and prioritize critical activities and resource allocation for the upcoming 3-5 years.
Board Member & Start-up Advisor
Supporting the company founder with strategic guidance, particularly on key activities, metrics, and hires to achieve the company's goals and solving challenges founders face along their growth journey.
This includes making introductions to industry contacts, investors and key hires.
Experiences
Marketing Strategy
I've created customer identification, acquisition and conversion marketing strategies and campaigns to attract, engage and retain customers.
During my time at a financial services company, my merchant and holiday campaigns alone generated over $4B in incremental spend volume in a single year.
Award Winning Innovator
Throughout my career, I have been recognized for my innovation in building businesses, launching products and services, forming strategic partnerships, increasing brand recall, generating multi-revenue streams, growing customer engagement, and improving retention.
Brand & Communication Management
I've led brand, advertising, PR, sponsorship, and content creation agencies and initiatives, where I doubled press coverage to support sales initiatives.
I have also produced brand guidelines and communication playbooks with messaging hierarchy to ensure brand consistency.
Global Research
I've managed global qualitative and quantitative market research to support customer segmentation, new product development, product positioning & digital asset usability.
Customer Segmentation / Customer Journey
I've developed customer segmentations and personas to support product development and marketing initiatives. Tapping into customers' needs, mindsets, and habits to create resonating messages and calls to action is one of my super marketing powers.
Global New Product Development & Product Management
I've successfully launched new products across the Americas, Europe, and Asia with local market customization. Additionally, I've led product development and communication best practice initiatives across 23 countries.
My launches include:
- payment products
- lending services
- workflow tools
Pricing & Monetization Strategy
I have launched multi-revenue streams based on customer segmentation and services across different revenue models, including freemium, subscriptions, commissions, and flat transactions.
For SaaS platform start-up, I've generated 20% YOY revenue growth through pricing strategy and product-led sales.
Multi-channel Marketing
Experience in traditional, digital, and social media channels, utilizing paid and earned initiatives.
Results have included:
- increasing app downloads by 500%
- highest performing email spend campaign
- improving email click-to-open rate by 175%
- secured company's JD Power industry award win
Leading cross-functional teams
I have led remote teams across the UK, Europe, the Americas & Asia, guiding cross-functional groups to roll out brands, launch campaigns, and deliver products. I also have experience leading external creative, research, and PR agencies.
I frequently present to C-level executives and board members.
Board Member and Startup Advisor
I have mentored two startup companies to win their respective business plan competitions. In addition, I helped one of these companies with its rebrand.
I was also asked to join comiXology's board of directors and remained a member until it was acquired by Amazon.
