What I offer
Influencer Strategy Consulting
Want to partner with influencers strategically beyond influencer marketing? Or build an acquisitions program that actually retains creators?
I help brands & platforms acquire, retain and partner with influencers of all sizes for marketing, product, co-creation and business needs.
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Online Video Content Strategy
During my 7 years at YouTube, I learned the strategy behind the most successful content creators and brands on the platform while creating new ones for cross-platform success.
I can help you craft a long-term online video content strategy and teach you the tools you need for ongoing success.
Career Coaching
Drawing from a rich background that spans roles at Morningstar, Google, YouTube, and entrepreneurial success at Multytude, I've got some stories and strategies that could help.
Think of me as your go-to guide for navigating the tech world, growing your startup, or climbing the corporate ladder.
GenAI Filmmaking Private Tuition
Don't know how to take advantage of GenAI in your filmmaking? My 1-on-1 coaching will take you from GenAI novice to creating your first project.
Experiences
Celebrity YouTube Channels
Established regional strategy for talent acquisition and advised celebrities such as Alexa Chung, Anthony Joshua and Joe Wicks in building successful YouTube channels as part of their social media footprint.
Also consulted other platforms on celebrity acquisition programs.
Creator Acquisition for Live Streaming Platform
Built the creator acquisition strategy and management process for a live streaming platform over a 4-month period. Project involved a financial incentive program, connections with local partners, managers & studios, and training for in-house teams to manage onboarded creators.
Career & Leadership Coach
Coached 3 Big Tech executives as they were pondering internal and external career moves. Weekly sessions involved discussions such as how to self-promote authentically, how to decide if it's time to leave, how to manage difficult colleagues and managers, and more.
