What I offer
SaaS growth marketing leadership
Why we exist as a business, brand & culture?
What business value we deliver to customers?
How we deliver the strongest market reputation, ABM demand-generation marketing plan and operations to acquire and retain customers’ MRR, revenues & greater monetizarion?
Learn more
SaaS business board leadership & investor engagement
Resulted in >400% growth in SaaS MRR to £150k pounds sterling, with 60+ customers across EMEA, USA & Asia markets.
Led fourth seed £1million sterling funding round, Q1 2021, working with major investors Blackfinch, Peter Brookes & Nexus Investments.
SaaS product development leadership
Structured new product dev planning and marketing strategy to target Financial Services vertical, with a ROI-based approach to prioritising new commercial requirements for EMEA, USA & Asia markets. Grew scale-up business revenues £12M to £19M. pipeline increased by 40%.
Experiences
fractional CMO, GoReport PropTech SaaS scale-up growth
• SaaS business offering automated surveying software to residential and commercial surveying sole traders, SMEs and Corporate clients.
• Recruited by the CEO and General Manager, Scaleup Capital PE investor, to help grow the revenues to >£10M
• To build the marketing program & vertical campaigns
interim CMO, Veremark HRTech SaaS scale-up growth
• Built the global growth plan, brand strategy, integrated FinTech, Prof Services, Recruitment, sector campaigns
• Built the performance marketing campaigns & team = SEO web content, technical & backlink partners, SEM LinkedIn & Google Ads, Biz-Dev email sequences & calls, HubSpot, Google Analytics
interim CMO, Wejo CV SaaS, for SPAC listing
• Optimised investor relations for November $300M 2021 SPAC listing on the NASDAQ, & with Virtuoso Partners investors. Rapid scaleup revenue growth to $750M 2025. 300+ employees.
• Collaborated with the GMs & Sales teams on automotive & new emerging sectors strategy & plans for 2022
CMO & interim Chair, Cyance, B2B behaviour intent data, MarTech SaaS
• Designed and launched the Go-To-Market strategy for UK, wider European, US and Asian markets, across Tech / Telco / Scale-up SaaS through direct & partner channels. Customer business growth >300%, and CAC / LTV ration of 1:9. £2M revenues.
• Chairman interim and board member Q1 2021
CMO interim, Optunli, B2B & B2C career talent mgt HRTech SaaS
• Built the market-based strategy plan to penetrate the UK ($1.7Bn) and wider global ($14Bn) HRTech vertical sector targeting B2B knowledge industries (Professional Services, Technology, Science, Financial Services & Healthcare) and shaping the B2C targeting & messaging.
CMO, Aventus, blockchain crypto protocol, live events SaaS
• Developed the marketing strategy, hired a team, to build UK and US awareness, education, and lead-generation, and prepare for wider rollout to other European, ME, APAC and LATAM markets.
• Grew awareness and acted as the spokesperson for ‘blockchain ticketing’ across live music, sport and theatre
CMO, CPO, Red Box Voice, B2B unified comms & analytics
• Built global marketing strategy: Financial Services 'Compliance' (MiFID ii, Dodd-Frank, GDPR); Contact Centres 'Performance' for optimum customer experience and engagement (WFO); Emergency Services 'Protection'.
• Strengthened key software partnerships: Booking.com & Bloomberg
