What I offer
Growth Marketing Audit
I review your existing marketing funnel and identify where we need to focus in order to unlock growth. I provide clear recommendations with ideas on how to implement.
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Product positioning and Go to Market strategy
Being clear on your product positioning, help develop a messaging house and cut through the noise of your competition. This will unlock your branding effort and smooth the overall acquisition funnel
Product Marketing Strategy
Identify your need and propose a solution to maximise product market fit and optimise product launches
Experiences
VP Product Marketing and Retention at Flo Health
Leading a cross functional stream focused on driving product adoption and engagement.
- Positioning and Go to Market strategy for our product
- Definition of our subscription product
- Optimisation of user communication
- Maximise impact of sales and offers
Head of Product Marketing at Skyscanner
Build and manage a team of product marketers.
Identify key projects to maximise impact on engagement and revenue.
Head of Mobile at Trainline
I lead the mobile marketing efforts, from user acquisition to CRM across Europe.
My impact:
* Redefined the Mobile app acquisition strategy to multiply LTV
* Migrate paid user acquisition activity in-house (PPC, Paid social, Networks and DSP) reducing CAC
* Launch Product Marketing as a function
