What I offer
Implementing OKRs
Get in touch if you’re wrestling with any of the below questions:
-What are OKRs?
-How should they be decided within my business?
-How do I implement and track them?
Learn more
Do I need a Chief of Staff?
Are you a founder asking this question? Get in touch to discuss:
-What does a Chief of Staff do (And not do)?
-What are the indicators that a Chief of Staff might help my circumstances?
-How to ensure the relationship/hire is successful.
Creating and Improving Processes
Get in touch if you’re wrestling with any of the below questions:
-How do I build a great process?
-What should a process document look like?
-How can I best institutionalise it?
-What should I do after it’s implemented?
Customer research
Get in touch if you’re wrestling with any of the below questions:
-How should I marry quant and qual?
-What methodologies should I use?
-How do I structure surveys?
-How can I do it most efficiently?
Customer Segmentation, Targeting and Positioning
Get in touch if you’re wrestling with any of the below questions:
-How do I turn research into customer segmentation?
-How should I pick target customers and position against them?
-How do I marry reach and targeting
Comms review
Want an external pair of eyes on your comms for feedback?
Or some help thinking through how you can test them before you execute?
Chief of Staff - Full Time or Fractional
If you need someone to:
-Make the trains run on time.
-Bring order to ambiguity in a fast scaling environment.
-Develop strategy.
-Improve information flows.
-Manage cross functional projects/programs.
-Identify and address problems early.
-Drive operational and process excellence.
Get in touch!
Marketing Consultancy
I've helped develop winning marketing strategies for large blue-chip organisations, start-ups/scale-ups and charities. Expertise in:
-Research, segmentation, targeting and positioning.
-Strategy development and GTM planning.
Experiences
Chief of Staff - Ola UK (Ride-hailing scale-up)
•Scaled the business to 26 geographies and 450k+ weekly rides.
•Led end-to-end cross-functional COVID-19 pandemic response.
•Project managed strategic product launches including Electric Vehicle category and add-on Micro-Insurance products.
•Led CX function: improving NPS and satisfaction scores.
Senior Marketing Manager: Brand and NPD - The AA
• Developed new consumer segmentation, targeting, positioning, brand identity and brand architecture for the business.
Then trained and rolled out to all verticals in the organisation.
• Managed NPD pipeline, including Breakdown app and Connected Car proposition.
CRM Maketing Manager - Currys
Led CRM strategy, enhancing engagement through data-driven
marketing and segmentation.
• Drove up to 3x higher engagement on campaigns by developing new segmentation models.
• Led quarterly planning process, including implementing GDPR compliance, governance, and cross-functional collaboration.
Marketing Consultancy - The Ideas Foundation
•Defined new strategy – signed off by the board.
•Planned and developed new website
•Implemented data management, reporting strategy and implementation using Salesforce.
Marketing Manager: Professional Oral Care - Philips
•Led development and delivery of strategy which delivered double digit P&L growth for 2 years running, doubled penetration of dental practices retailing Philips Sonicare, and increased dental professional recommendation by 5,800 dentists (10% of UK dentist population).
Various marketing roles - Procter & Gamble
•Led marketing strategy and delivery for launch of Oral-B toothpaste. Delivered £7.8m value sales in first 3 months. 83% over target.
•Led training for all new P&G UK marketing talent.
•Built Customer Marketing function in Salon Professional division.
Noah's Ark Children's Hospice - Family Support Volunteer
Supporting families of children who are seriously unwell.
Kings Cross Steelers Rugby Club
•Winner of the Hoagland Cup at Bingham (biennial World Championship of inclusive rugby), Ottawa 2022.
•3rd XV Captain 2018-2020
