What I offer
Brand Strategy
I work with CEOs, founders, MDs of start-ups and SMEs to help them achieve growth and build brand value prior to acquisition. Projects include building Mobile Interactive Groups brand equity to POS to $59m and building Probability’s brand equity to £18m.
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Marketing & Communications Strategy
I help businesses define their marketing and communications strategy, create a narrative that delivers differentiation in their market, and engage with the right audience. Projects include comprehensive comms programmes, to delivering multichannel on and offline marketing campaigns.
Fractional CMO
I help clients fuel business growth by embedding marketing and lead gen processes. Projects include leading communications strategy and commissioning strategic research as the spine of B2B marketing engagement, to delivering large scale industry events engaging new business leads in target sectors.
Coach & Mentor
With a growth mindset, I understand navigating change can be challenging and uncomfortable. I work strategically with leaders to deliver intuitive coaching programmes that build confidence, create flow, forge relationships, and help people discover their true north.
Experiences
Marketing Consultant - Coople
Strategic marketing lead, led rebrand, website and app launch, and developed proposition for UK market. Managed event ideation and management, plus day-to-day management of PR agency and digital agency to drive awareness, engagement and activation.
Head of Brand & Communications
Working with the CEO and founder, over a six year period I fuelled business growth based on embedding a marketing lead gen process. I also led a strategic approach to PR with key clients, delivered large scale industry events, and built Mobile Interactive Groups brand equity to POS to $59m.
Corporate Communications Director
Reporting to CEO and founder, I led PR strategy cross-channel, defined messaging and brand positioning. I also led brand transition of Italian gaming provider Playoo into Probability post acquisition, managed external agency relationships, and built Probability PLC's brand equity to POS to £18m.
Creative Workshops
I host group painting workshops for c-suite and leadership teams to explore, bond and connect through creativity. Also on a monthly basis I teach people how to paint at local venues in South London and the South of England.
