What I offer
Interim or Fractional CMO
I work with businesses on a Fractional or Interim basis where there is either a gap in their marketing capabilities or marketing leadership. My experience is primarily in D2C businesses, specifically in digital, eCommerce and Marketplaces.
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Brand Strategy
Having worked for businesses like AT&T, Dell, Telefonica, I have a deep understanding of how to build brands. Using my own Brand Blueprint, I help startups, scaleups and large corporations build their brand sustainably.
Leadership Communication
I work with middle and senior-level professionals to help them develop strong executive presence through communication, including helping develop story-telling and presentation skills.
Entrepreneurship Coaching
As a founder of a startup, which I steered successfully through various trials and tribulations, I understand what it takes. I help you develop your idea, create a story, hire the right people and raise investment.
Project-based Marketing Consulting
Having 25+ years of marketing experience in consumer financial services, telecommunications, advertising and publishing, eCommerce and digital consumer businesses and marketplaces, I have deep knowledge across multiple industries, especially in D2C/B2C.
Experiences
36% CAGR in eCommerce
As the CMO of a multi-national eCommerce business, I grew sales from 50M in sales to 120M in 3 years through improved marketing channel performance, brand awareness, customer experience and customer segmentation, which also led to higher life-time value.
22% Increase in Brand Awareness
Led the brand transformation of a digital consumer business, including rebranding, improved understanding of the customer, developing improved messaging and tone of voice, and moving from a House of Brands to a Branded-House, unlocking brand equity in the process.
Transformed a B2C business to B2B
Successfully transitioned a fledgling digital marketplace business to a thriving one, now growing in high double-digits for 3 consecutive years.
Mentoring and Coaching Entrpreneurs
I work with incubators, accelerators, as well as universities as a guest lecturer to MBA students in marketing and entrepreneurship. I've helped a number of startups get off the ground and raise investments.
Increased Sales, Loyalty and Life-time Value in Telecommunications
Built go-to-market strategies for Telefonica Digital (O2) in UK, Ireland and Germany, Movistar in Argentina and Vivo in Brazil; Reduced churn and increased LTV.
Developed and executed digital marketing, sales and partnership strategies for Tigo Wireless in Africa.
