What I offer
Interim or Fractional CMO
I work with businesses on a Fractional or Interim basis where there is either a gap in their marketing capabilities or marketing leadership. My experience is primarily in D2C businesses, specifically in digital consumer-tech, eCommerce and Marketplaces.
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Brand Strategy Workshop
Having worked as a marketer for large brands like AT&T, Dell and Telefonica, as well as startups and scale-ups, I have a deep understanding of brand marketing. Using my own Brand Blueprint, I help businesses develop and grow their brands sustainably by conducting a brand workshop with your teams.
Advisor
As a founder of a startup, which I steered successfully through multiple pivots, and as someone who has helped growth businesses raise capital from seed to private equity, I am in a unique position to offer advisory service and support to startups, scaleups and businesses looking to raise capital.
Digital Marketing Services
For 25+ years, I have helped dozens of businesses with their digital marketing. My experience spans several consumer-focused industries in the US, UK and Europe. Whether it is customer acquisition, customer experience, conversion, loyalty or life-time value, I can help grow your business.
AI for SMEs
I help entrepreneurs and small businesses implement AI-based solutions to increase productivity, cut costs, and grow sustainably. I've already helped a number of SMEs successfully adopt AI tools within sales, marketing and customer experience.
Experiences
36% CAGR in eCommerce
As the CMO of a multi-national eCommerce business, I grew sales from 50M in sales to 120M in 3 years through improved marketing channel performance, brand awareness, customer experience and customer segmentation, which also led to higher life-time value.
22% Increase in Brand Awareness
Led the brand transformation of a digital consumer business, including rebranding, improved understanding of the customer, developing improved messaging and tone of voice, and moving from a House of Brands to a Branded-House, unlocking brand equity in the process.
Transformed a B2C business to B2B
Successfully transitioned a fledgling digital marketplace business to a thriving one, now growing in high double-digits for 3 consecutive years.
Mentoring and Coaching Entrpreneurs
I work with incubators, accelerators, as well as universities as a guest lecturer to MBA students in marketing and entrepreneurship. I've helped a number of startups get off the ground and raise investments.
Increased Sales, Loyalty and Life-time Value in Telecommunications
Built go-to-market strategies for Telefonica Digital (O2) in UK, Ireland and Germany, Movistar in Argentina and Vivo in Brazil; Reduced churn and increased LTV.
Developed and executed digital marketing, sales and partnership strategies for Tigo Wireless in Africa.
