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Home Our community Member directory Faisal Laljee

 

What I offer

Interim or Fractional CMO

Interim or Fractional CMO

I work with businesses on a Fractional or Interim basis where there is either a gap in their marketing capabilities or marketing leadership. My experience is primarily in D2C businesses, specifically in digital consumer-tech, eCommerce and Marketplaces.

Brand Strategy Workshop

Brand Strategy Workshop

Having worked as a marketer for large brands like AT&T, Dell and Telefonica, as well as startups and scale-ups, I have a deep understanding of brand marketing. Using my own Brand Blueprint, I help businesses develop and grow their brands sustainably by conducting a brand workshop with your teams.

Advisor

Advisor

As a founder of a startup, which I steered successfully through multiple pivots, and as someone who has helped growth businesses raise capital from seed to private equity, I am in a unique position to offer advisory service and support to startups, scaleups and businesses looking to raise capital.

Digital Marketing Services

Digital Marketing Services

For 25+ years, I have helped dozens of businesses with their digital marketing. My experience spans several consumer-focused industries in the US, UK and Europe. Whether it is customer acquisition, customer experience, conversion, loyalty or life-time value, I can help grow your business.

AI for SMEs

AI for SMEs

I help entrepreneurs and small businesses implement AI-based solutions to increase productivity, cut costs, and grow sustainably. I've already helped a number of SMEs successfully adopt AI tools within sales, marketing and customer experience.

Experiences

36% CAGR in eCommerce

36% CAGR in eCommerce

As the CMO of a multi-national eCommerce business, I grew sales from 50M in sales to 120M in 3 years through improved marketing channel performance, brand awareness, customer experience and customer segmentation, which also led to higher life-time value.

22% Increase in Brand Awareness

22% Increase in Brand Awareness

Led the brand transformation of a digital consumer business, including rebranding, improved understanding of the customer, developing improved messaging and tone of voice, and moving from a House of Brands to a Branded-House, unlocking brand equity in the process.

Transformed a B2C business to B2B

Transformed a B2C business to B2B

Successfully transitioned a fledgling digital marketplace business to a thriving one, now growing in high double-digits for 3 consecutive years.

Mentoring and Coaching Entrpreneurs

Mentoring and Coaching Entrpreneurs

I work with incubators, accelerators, as well as universities as a guest lecturer to MBA students in marketing and entrepreneurship. I've helped a number of startups get off the ground and raise investments.

Increased Sales, Loyalty and Life-time Value in Telecommunications

Increased Sales, Loyalty and Life-time Value in Telecommunications

Built go-to-market strategies for Telefonica Digital (O2) in UK, Ireland and Germany, Movistar in Argentina and Vivo in Brazil; Reduced churn and increased LTV.

Developed and executed digital marketing, sales and partnership strategies for Tigo Wireless in Africa.

Connections View all

 

Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Chief Marketing Officer (CMO)
  • CEO & Co-Founder
  • CMO
  • Global Marketing Director
  • Marketing Director
  • VP Marketing
  •  ...show more
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Ecommerce
  • Marketplaces
  • B2c/Ecommerce
  • Leisure
  • Lifestyle
  • Media and telecommunications
  • Childcare
  • Health & wellbeing
  • Hospitality
  • Education technology
  •  ...show more
  •  ...hide
Career experience

21-30 years

Regions
  • Europe, 
  • Middle East, 
  • North America (east coast), 
  • North America (west coast), 
  • Africa, 
  • Central & South America
  •  ...show more
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Board Presentations
  • Public Speaking & Pitching
  • Brand Strategy
  • Brand Strategy Facilitation
  • Marketing and Brand Strategy
  • Marketing Strategy
  • Marketing Leadership
  • C-Level Leadership
  • Leadership Communication
  • Digital Marketing Strategy
  •  ...show more
  •  ...hide
Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • Communication Coach
  • Builder of High Performing Teams
  • Brand
  • performance marketing
  • C-Suite Executive
  • leader, coach, mentor, marketer, team-builder, learner
  • Chief Marketing Officer
  • Fractional CMO
  • Marketing Strategy
  •  ...show more
  •  ...hide

Connections View all