What I offer
Digital Marketing Strategy
Reviewing and rethinking your digital marketing approach and channel mix to ensure you are targeting your segments through the customer journey, and increasing conversion
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Optimisation
Optimising performance marketing spend and activity across digital channels, and optimising website experience and performance to drive improved conversion rates
Leadership
All aspects of team leadership and management from reviewing current structure and capabilities to improving team performance, or building and scaling teams
SEO Strategy
Search Engine Optimisation strategy and management to grow your organic channel performance - including international SEO, on page and technical, content strategy, platform migrations and more
Experiences
Interim Global Ecommerce Director - The Body Shop
Led £60 million digital D2C channel and £17m performance marketing budget.
• Responsible for team of 70 in Performance Marketing, Ecomm, Digital and CRM
• Drove £2.4m cost savings in performance marketing
- improved UK ecomm revenue by 17pp
Interim Global VP of Acquisition Marketing - TeamViewer
€500m SaaS business, responsible for a team of 26 in SEA, SEO, CRO, Analytics, CRM and Web
• Improved team performance through strong leadership
• Reprioritised €10 million paid media budget
• Grew organic search through top of funnel campaign
• Improved lead generation conversion rates
Cartier Digital Marketing Transformation Project
Consultancy project for luxury brand benchmarking digital marketing maturity and integrating digital with physical retail
Improved knowledge of digital channels for European leadership and presented at annual strategy conference.
Yell.com SEO Turnaround Project
Consulting project acting as Interim Head of SEO leading business-critical turnaround project including:
• Analysing search market trends and assessing impact of algorithm changes.
• Identifying key technical SEO enhancements.
• Managing technical SEO backlog with engineering teams.
