What I offer
Sales strategy and process improvement
Improving sales focus and performance in businesses - either in distress or newly merged entities which need aligning. I have experience in setting up various CRM tools - but only when necessary (sometimes less is more!). Get in touch for an initial non-commital and confidential chat - click below.
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Start-up consulting
Supporting founding teams during early stage with revenue/commercial set-up. Specific work I have done includes: Investor deck design/review; GTM strategy; market mapping/sizing; revenue modelling; organisational planning; and supplier selection. Get in touch for a chat.
Turnaround leadership
Supporting Boards in turning around distressed businesses. There's nothing I love more than opening up the cupboards, making sense of what's going on, and then making a plan to improve performance.
Mentoring
Get in touch if you're thinking about setting up a mentoring programme or would like some mentoring. I have been both a mentor/mentee at various stages of my career and find the work really fulfiling. I now sit on the Advisory Committee of my Business School's award-winning Mentoring Programme.
Merge and Divestment support
I can help small businesses with the operational and strategic side of their M&A work pre- and post- sale. I have hands-on experience of merging 6 P&Ls, integrating newly-acquired entities with their new parent company; and preparing/taking business to new PE-backed owners.
Experiences
Historical sales analysis
A client wanted to understand why a subsidiary’s profitability performance had declined. We cleaned their historican data and using Power BI, did an analysis of Revenue/GM for the past 3 years, to help them make a decision on which product lines (if any) to stop and grow.
Analysis and segmentation of clients
A client with approx. 2,000 B2B customers wanted to better understand their customers. What sectors are they from? How long have they been customers? Are there any geographical hotspots? Could we recommend any reworking of segments? They had a CRM with a good/clean level of data for us to analyse.
Market sizing
A start-up wanted to understand the size of the addressable market for its services, to support their strategy and investor deck. Documenting our methodology, we built a model, refining it with the in-house team over a 2 month period. The work also helped identify some ‘low hanging fruit’ targets.
Job activity: delivering better insight
A client providing alarm response services wanted to better report historical job activity, to help them better predict and reduce costs. I used Power BI to clean data and bring the data to life; identified key issues on their estate through use of heatmap technology; and developed better metrics.
Data cleaning
Sounds like the most boring job in the world, but I love it - and it's critical to operational improvement. I specialist in helping prepare and integrate raw data pre- and post- merger situations. No job too small - get in touch for a chat about cleaning dirty data!
