What I offer
Growth, GTM, Marketing & Brand Strategy. Workshops, Coaching.
Growth Strategy creation, support and audit for those undergoing current and future challenges around growth.
Go-to-Market - Creation, planning, coaching, investor readiness, pitch decks.
Marketing & BStrategy - Long-term planning creation, support or coaching.
Building a Brand Strategy
Learn moreExperiences
Fractional CMO
Development of the GTM strategy that has supported a seed funding round. Business development of key strategic partnerships and athletes including signing Alistair Brownlee, from idenitifcation, acquisition and activation. Development of the brand and marketing strategy.
Consultant Marketing Strategy
Uk Active who are a member service body for the sports and leisure industry, I created a marketing strategy for them along with two campaigns. Working with the CEO and SLT teams I developed a focused plan that supported the business plan and would deliver against their commercial objectives.
Product Launch & Scaled-Reebok Easytone
Won a European Marketing Campaign award as Uk and Ireland Senior Brand Marketing Manager for one of my Easytone campaigns. Launched this new product into the UK and Ireland market and grew sales to £12m. Managed excess stock during market maturity and saturation whilst maintaining brand equity.
Global Strategic Partnership Launch - Reebok & Les Mills
Grew a this new partnership revenue from $0 - $11m in less than two years via e-commerce, affiliates and selected retail distribution partners. Supported the global launch of the partnership with key city activations and press events. GTM range management and margin targets to commercialise.
Consultant - CMO Kathmandu UK and Ireland
Support the UK Head of Kathmandu to develop a marketing strategy and plan. Working with sales and key retailers I developed a focused plan that would deliver on budget and sustain growth for the future. Identified key influencers, events and strategic partnerships.
Consultant - Marketing Strategy and Product Marketing
Working with the CEO and team, I helped to develop their brand strategy mission vision which are now displayed in their receptionCreated an employee on boarding handbook. Developed a marketing plan, coached on asset activation, sales forecasting, product launch planning and range architecture.
Brand Partnership Activation - Crossfit UK
Created the UK and Ireland Marketing Strategy for the activation of the Global Crossfit Partnership. London PR Launch and competition with celebrities ambassadors. Created the Reebok Fittest UK and Ireland Campaign, engaging competitors buidling up to the final at the Bull Ring in Birmingham.
Workshop delivery on Marketing Strategy with the Digital Marketing Hub
As part of a digital marketing course offered to CIMPSA members, I was asked to deliver a session on marketing strategy. Many of the attendees were junior level up to marketing managers. I gave them a clear process I have developed that helps them work through methodically the elements that matter.
Workshop Delivery - Go-to-Market Sprint Course
I have developed a GTM sprint course to support founders with their investor readiness and pitch decks. This course covers all aspects and checkpoints that go into creating a successful plan. Taking learnings from my years at Nike and Adidas and tailoring this to work for startups.
Pitch Panellist and Speaker
I was part of the panel at the Everything in Sport Powerplay event in London where over twenty startups pitched their businesses. The event is sponsored by Under Armour and Stadia Ventures. I also provided feedback on their GTM strategies.
