MODULE TWO
Craft a killer value proposition
This module is all about creating value propositions that you can test on your clients. We’ll teach you how to conduct market research, avoid assumptions and create a more effective pitch.
During this module, you will…
- Define a set of of value propositions for your work
- Learn to conduct effective market research
- Build evidence that provides confidence in what you’re doing
- Use client feedback (and AI) to tweak and differentiate yourself
Common questions we’ll cover
- What is a value proposition?
- How do I know people will buy my services?
- How do I conduct market research?
Taught by
Laura Thomas
Laura is a coach, facilitator and portfolio career veteran. She is passionate about seeing people grow, experiment and be intentional around their careers.
This module is part of the Catapult course. Learn more about Catapult here.
- Part of the Catapult course
- 43 minute video
- 1 hour of additional study
Two ways to take the course
Join a cohort
£500
✔ 8 pre-recorded modules
✔ Weekly expert-led live sessions
✔ A course workbook
✔ An intimate cohort of learners
✔ An exclusive cohort group on the platform
✔ Lifetime access
✔ Certificate of completion
Learn on demand
£30/month
✔ 8 pre-recorded modules
✔ Flexible learning you can do in your own time
✔ A course workbook
✔ Included as part of Pioneer Lite membership (no additional costs)
✔ Access as long as you’re a Pioneer Lite member
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