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Masterclass

PIONEER LITE

MASTERCLASS

Masterclass: building your brand story

Embrace the artistry and introspection it takes to build a better brand.

Learn to craft a unique brand identity

Stories are one of the most powerful tools in human communication. They build connections, inspire trust, and above all, they illustrate who we are and what we believe in. A good story can make you feel something; a great story can change the way you see the world.

Our Masterclass is designed to help you find and craft those stories that lay hidden beneath the surface. You’ll discover all the tools and insights you need to embed your story into your personal brand, creating an impactful identity that represents everything that makes you, and what you offer, unique.

Learn directly from the experts

Hosted by our COO and Brand Strategist Fiona Chorlton-Voong and Creative Director of Strange Creative Studio Alex Pitt, this course is designed to help you understand the distinct power of storytelling and how to champion your story through everything you do.
During this Masterclass, you’ll learn how to:

How it works:

This masterclass is split between online learning and live discussion sessions across three evenings, with live sessions running from 5pm (BST), with gaps between sessions to ensure you’ve got the space to develop your story. During that time, you’ll learn directly from our experts and break off into smaller groups to engage in practical exercises and in-depth conversation. Each day will focus on distinct steps, breaking things down into smaller, bite-sized activities. You will be asked to complete assignments after each session to help you further refine your storytelling capabilities. 

As the numbers are limited to ensure an intimate learning experience, we encourage everyone to get involved and take part in the conversation – don’t be afraid to share, it’s the first step toward building a stronger personal brand!

Course overview:

Core sections

  •  Explore the power of storytelling
  •  Learn how stories can boost your portfolio career/business

Core sections

  • Master the “show don’t tell” principal
  • Share stories that shaped you
  • Gain valuable group feedback

Core sections

  • Examine different influencing skills
  • Identify story themes
  • Learn to shape your story around those themes
  • Understand the importance of values and keywords

Core sections

  • Examine key principles behind the Golden Circle
  • Craft your very own Why statement
  • Q&A portion to discuss learnings and key insights
  • Reflection of your story and Why statement

Looking for something a bit broader? Why not take our Catapult course, where we cover everything from branding and marketing to defining your monetisable skills and setting up your business.

Masterclass: Building your brand story

Included in our Pioneer Lite membership (£15/month)

Cancel, upgrade or change your membership anytime

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