What I offer
IPO Readiness & Financial Restructuring
I prepared Klarna for IPO by aligning financial strategies with long-term goals. I support startups in restructuring finances, optimizing for profitability, and preparing for funding rounds or IPOs, ensuring they meet investor expectations.
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Strategic Financial Planning
With decades of experience, including at Klarna, I craft financial roadmaps that guide startups through critical funding stages. My expertise aligns capital allocation with long-term growth, ensuring sustainable scaling and investor confidence.
Data-Driven Decision Making
I transform raw data into powerful insights, helping startups leverage analytics to make informed, strategic decisions that unlock new avenues of opportunity and optimize performance.
From customer acquisition costs to ROI on marketing, my approach turns raw data into actionable intelligence.
Scalable Business Intelligence (BI) Systems
Drawing from my work at eBay & Klarna, where I established a business intelligence platform tracking real-time performance across domains; empowering leadership with agility, allowing for rapid adaptation to market changes while maintaining operational clarity and performance monitoring.
Pricing Strategy
I specialize in designing effective pricing models. At eBay, I developed a Pricing Simulator that generated over $50 million in net revenue annually. My expertise includes price sensitivity analysis and optimizing pricing strategies to balance profitability and market penetration.
Market Entry, Pricing & Expansion Strategy
Having driven strategic initiatives in both e-commerce (eBay) and fintech (Klarna), I bring deep expertise in market expansion. From pricing models to supply-demand analytics, I craft expansion strategies that are data-driven and designed for global scalability.
Stay active, stay inspired
"Every step moves you closer to your strongest self." My trekking experience, including conquering the Yorkshire 3 Peaks, taught me the power of perseverance. At SHCS charity, I apply the same mindset, pushing boundaries to create positive change and inspire others to do the same.
Experiences
Klarna: CFO Customer Go to Market Domain
At Klarna, I led marketing finance and analytics, developing a value measurement framework and optimizing spend performance to prepare for IPO readiness. I established BI platforms, integrated profitability models, and drove strategic decision-making, enhancing overall financial performance.
eBay: Head UK Analytics
At eBay, I led analytics, shaping UK buyer strategies and driving revenue growth. I launched key initiatives like managed payments, adding over $150M annually, & crafted pricing models that boosted supply and reduced fees. My work blended data, innovation, &strategy, fuelling success across Europe.
Paypal/ebay: EU User experience lead
Prior to eBay & PayPal split, I delved into user journeys, uncovering insights to enhance buyer engagement & payments. I streamlined checkout flows &removed barriers in the user experience, crafting solutions that improved satisfaction and drove growth, ensuring seamless, intuitive user journeys.
GfK: Lead Demand Forecasting
At GfK, I built the forecasting business from the ground up, creating new opportunities worth $3 million in just two years. By integrating macroeconomic data with local expertise, I designed long-term demand projections, automating processes and ensuring accuracy, driving growth and market foresight
AXA Investment Managers: Corporate Finance
I played a pivotal role in corporate finance, conducting due diligence and developing business plans to identify M&A opportunities. My experience helps businesses navigate complex financial landscapes, optimize corporate strategies, and identify growth opportunities through mergers and acquisitions.
Trustee SHCS charity
As a Trustee at SHCS charity, I ensure the organization meets its goals, complies with legal obligations, and manages resources responsibly. I guide strategy, oversee financial health, support fundraising efforts, and make sure our activities align with the charity’s mission to serve the community
