What I offer
Strategy & Growth Consultant
I work with businesses that are brilliant at what they do - but stuck in messy, reactive mode. Using the EOS framework, I align vision, people, and processes. I build strategy roadmaps, coach teams, and guide creation of SOPs, systems, and structures - it’s about growing smarter, not harder.
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Fractional COO
Lead processifying and systemising of startups and SMEs businesses in growth-stage teams - streamlining systems, eliminating bottlenecks, and building scalable foundations to support ambitious growth with speed, and strategic context in mind. From SOPs to training, I help scale without chaos.
Fractional CMO
Your team is great at delivery—but marketing is not performing, messy, always ad hoc or non-existent. I optimise or build so marketing becomes a growth driver, not just another to-do. From strategy to content, ops, CRM, campaigns, reporting, team roles & beyond. Built to scale with your team.
Go-To-Market Division & Team Design
I develop and scale go-to-market systems that actually work. From defining offers and building positioning to structuring full-service teams, workflows, and delivery systems - I create GTM engines designed to scale with clarity and consistency. Built from scratch or reimagined from the ground up.
Partnerships Director
Design and lead high-impact partnerships that drive growth. From strategic outreach to value-aligned collaborations, I help brands create, pitch, and manage partnerships that last - built on clarity, shared outcomes, and mutual momentum. From NFPs to agencies through strategic collaborations.
Chief Events Organiser
From virtual events to large-scale summits, I handle end-to-end execution—content planning, speaker wrangling, logistics, tech, and post-event strategy. I turn ideas into fully fleshed out, well-polished, fully realised and high-impact experience that converts with impeccable attention to detail.
Customer Journey Mapping
Map the full end-to-end customer experience - from first touchpoint to post-sale. I identify gaps, conversion leaks, and missed moments, then build clear, strategic journeys that align with buyer intent and make every step count. We then rope in the team and make sure the right systems are in place.
Tailored Internal Team or Individual Training
Tailored training for teams and individuals across marketing, design (Canva or Adobe), CRMs (Hubspot, Mailchimp or Active Campaign), video, content or AI tools. I equip your people with the practical skills, strategic thinking, confidence and ownership needed to scale without outside dependency.
CRM & Automation Expert (Hubspot)
Whether you need to onboard or optimise your HubSpot, I've worked with clients from Starter to Pro to Enterprise. With 20+ certifications and 50+ onboardings, I’ve helped teams optimize workflows, automate marketing and sales pipelines, and turn HubSpot into a growth tool, not something to avoid.
AI Integration & Digital Innovation
Educate and help you and your team on how to adopt tools like ChatGPT, Descript, Canva, Opus Clip and more.Not just to follow trends - but increase productivity, save time, improve performance, and scale with precision and quality. From tool adoption to AI Policies think of me as your guide into AI.
Canva Expert
Whether you're starting fresh or an established brand seeking a consistent communication suite, I slot in as an expert guide or hands on executer. From brand templates & kits to training and full-scale adoption - I empower teams to be skilled, confident, and self-sufficient for long-term success.
Content Strategy & Operations Systems
I help B2B businesses build content systems that drive visibility and results. From SEO research, LinkedIn strategy, and content hub development to copywriting, QA, and editorial workflows—I design scalable content operations that align with business goals and grow with your team.
Experiences
RedPandas Digital – Senior Marketing Consultant
Managed 19+ high-touch retainer clients, led AI adoption, launched the first international Canva Agency Partnership scaled operations, CRM adoption across diverse industries, and drove up to 80% YoY revenue growth. Delivered scalable strategy, campaign execution, and internal team training.
They Ask, You Answer Summit – Chief Organiser
Led full strategy and flawlessly executed a 250+ attendees summit. Owned speaker coordination, logistics, tech-stack, on day coordination, comms, post-event nurturing and more—creating a seamless, high-impact in-person event. Created an experience that educated, inspired, and converted.
The Purpose Project – Head of Marketing & Ops
Built marketing function from scratch. Launched key channels, created brand identity, led campaigns, launched facilitator training programs and more. Designed internal ops systems that enabled scale without chaos across multiple functions.
The Wonder Cure Project – Founder
Led community workshops and educational initiatives for six years. Merged with The Purpose Project after establishing partnerships, delivering programs, and growing an engaged audience.
Pillar – Partnerships Director
Connected 30+ NFPs, student-led marketing teams and matched projects with mentors. Built partnership strategy, led comms, created pitch decks & collateral, and developed reporting frameworks—facilitating long-term collaboration and aligned delivery across stakeholders.
CRM & Automation Specialist – HubSpot (50+ Onboardings)
With 20+ HubSpot certifications, led 50+ onboarding and optimisation projects I've trained and executed. Conducted customer journey mapping, designed strategy, developed workflows, lead scoring, automation, and reporting -transforming messy CRMs into strategic growth tools across industries.
Founder – The Wonder Cure Project
Ran community-led workshops, built partnerships, created programs, and facilitated and trained facilitators in communication and leadership. Later merged with The Purpose Project, continuing as Head of Marketing to scale impact and internal systems.
Marketing & Event Coordinator – Hemp Oz
Led brand and event marketing across social, email, and digital channels. Coordinated launch campaigns, redesigned the website with improved UX and SEO, and supported Amazon international expansion with listings and creative assets.
AI Integration Leader – RedPandas Digital & Freelance Clients
Led adoption of AI tools like ChatGPT, Descript, Opus Clip and more to streamline workflows and boost productivity. Delivered team training, created internal policies and built AI systems that saved time, increased content output, and improved operational clarity.
Head of Canva Strategy & Adoption
Pioneered an agency partnership pogram in collaboration with Canva. Co-created scalable systems, client workshops, team training, asset libraries, frameworks and more - turning Canva into a strategic tool for content consistency and brand growth. Empowered teams to operate independently.
Operations Strategy & Execution
Designed & scaled operational systems that supported internal teams & clients. Led SOPs, team development, async processes, aligned strategy to execution, built and ran leadership cadences, partnered with execs on planning and fixing collab frictions & translating strategy into action.
Internship Program Development
Built and led internship programs - designing onboarding, training plans, & mentorship frameworks. Created & evaluated pathways for interns to contribute (short & long-term) while upskilling. Streamlined processes transforming internships into high-impact, low-friction talent pipelines.
