Kathryn Wilson – The Portfolio Collective

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Kathryn Wilson

Temecula, United States

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Katie is a sales and marketing leader with over 20 years experience in digital advertising and sales management. Industry expertise in Retail (DTC, Omni, CPG, Apparel, Luxury Goods) & High Growth Startups.

Specialties: online advertising, eCommerce, market analysis, digital advertising, branding, social media, customer retention, customer acquisitions, attribution and media planning. Building and hiring sales teams, sales processes and training.

What I offer

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Sales Consulting

Help you redefine your sales funnel and audit your process. Help in hiring sales team and scoping roles.

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Marketing Audit

Audit of your current channels digitally and organically. Marketing monthly budget allocation and plans for the year. Annual promotional calendars.

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Experiences

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Head of Sales, Google

At Google for close to 15 years in various sales roles. Managed regional teams devoted to eCommerece, Omnichannel and CPG Retail. Started our LA office for my sales division and managed over $1B in revenue annually for our region. Experience hiring sales teams & customer segmentation.

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Roles (/)

i.e. Marketing director
i.e. Mentor
Head Of Sales
Advisor
Advertising Sales Manager (Ad Sales Manager)
Business Consultant
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Industries (/)

i.e. Tech
i.e. Education
Retail
Luxury retail
Retail apparel and fashion
Advertising technology
Retailertech
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Career experience

10-20 years

Regions

North America (west coast)
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Skills (/)

i.e. Research
i.e. Branding
Digital Marketing Strategy
Sales Strategy
Develop/implement go to market strategy
Customer Acquisition
Customer Retention
Hiring and Interviewing
Business Writing
Pitch Development
Go To Market Strategies
Business Development
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Keywords (/)

i.e. Digital nomad
i.e. Ex-Google
Digital Marketing
Sales Leader
Sales Strategy
Advertising
Growth marketing
Business Consultant
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