What I offer
Building Audiences:
I connect brands with loyal audiences, creating real relationships that go beyond passive following. My focus is on building active communities that not only engage but drive value and advocacy over the long term.
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Community Engagement & Monetization:
I create highly engaged communities and establish pathways to monetize them effectively. By meeting community needs with tailored experiences, I transform engagement into sustainable revenue while building brand loyalty.
Influencer Strategy Development:
I develop influencer strategies that amplify brand reach authentically. By selecting well-aligned partners and crafting genuine campaigns, I maximize both visibility and engagement through trusted voices.
Data-Driven Growth Strategies:
I leverage analytics to uncover insights that guide impactful growth strategies. By optimizing each stage of the customer journey, I drive measurable engagement, conversion, and ROI, ensuring every decision is data-backed and results-oriented.
Multi-Channel Content Strategy:
I design cohesive, cross-platform strategies that connect with audiences at every touchpoint. By aligning social, email, and content efforts, I amplify reach and foster a unified, impactful brand presence.
Campaign Execution & Optimization:
My end-to-end campaign management focuses on maximizing ROI with agility and precision. From launch to optimization, I ensure campaigns are impactful, continuously refining for performance and long-term results.
Performance Marketing:
I design paid strategies that achieve growth while meeting strict ROI goals. By fine-tuning PPC, social, and display ads, I ensure every dollar is optimized for maximum reach and conversion.
Brand Positioning:
I create compelling brand stories that resonate and drive emotional connection with audiences. Each narrative reflects the brand’s essence, enhancing recognition and building lasting loyalty.
Experiences
Head of Marketing, Harry Potter Fan Club
Promoted from a consultant to become the first permanent marketer of a D2C venture between Warner Bros. and Pottermore. Built a community of 24 million fans for J.K. Rowling’s franchise, produced 2 million app installs and led all paid and search activity.
Head of Marketing, Napster
Launched Napster as the UK's 1st digital music streaming service, at a time before iTunes and Spotify existed. I drove growth over a four year period to acquire 80% of subscribers using performance marketing and partnerships.
Interim CMO, Marmalade Game Studios
Re-defined the funnel for a portfolio of the world's most loved board games on mobile, PC and console to rank Monopoly 5th in the 2022 AppStore Paid Games Chart & boosted ROI 161%.
Marketing Consultant, CogX
I led paid marketing for CogX, Europeʼs largest AI
and transformational tech event, selling 20,000 tickets in just 10
days for Londonʼs O2 Arena. I was then brought back to lead the team for CogXʼs inaugural US event, exceeding ticket sales and attendance targets.
Director of Studio Relations & Content Marketing
Lead marketer for TV & movie streaming service Vdio, created by Skype founder Janus Friis. Delivered 65% of EST & SVOD through leadership on a content strategy with 40+ partners.
CxO, Bossa Games
At Bossa Studios, Rob rose through the ranks to become CXO and go-to-market lead for 14 games within two years, launching titles on PC, PlayStation, Xbox and VR. Secured 116 million YouTube impressions and 3-million-unit sales. Built an MMO community of 100,000 within 12 months.
Interim B2C Marketing Lead, Fiit
Led Black Friday and New Year’s multi-channel campaigns for Fiit, achieving a 79% boost in subscriptions. Optimized the customer funnel to maximize conversions, all without increasing spend—delivering high-impact growth and exceptional ROI for the fitness subscription brand.
Ultramarathoner
Currently in training for my 2nd ultra marathon - a 100K race across the Chiltern Hills. I've completed marathons in London, Amsterdam & Berlin. This discipline has helped teach me to work well under pressure, breaking down every big project into manageable, bite-sized tasks.
