What I offer
Marketing Strategy and GTM
Get the strategic foundations right before jumping in to tactical execution. I can help segment the market, determine where to focus, and nail positioning so you can cut through the noise
I'll then help with all aspects of your GTM strategy, including channel selection, messaging, and roll out
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Marketing and Product alignment for growth
Growth is a whole-company pursuit and typically requires close alignment between product and marketing. I can create a framework for driving growth, including measurement, effective prioritisation, experimentation and reporting. Improve performance at each stage of the funnel, and find growth loops
Channel specific tactics
I have hands-on experience with a broad range of channels and can give detailed guidance on paid search and paid social, SEO strategy (editorial and high level technical), broader content strategy, partnerships, PR, and affiliates.
Given my sales background I can advise re sales alignment too.
Experiences
Google - B2B Customer Success & Account Management
I spent seven years at Google helping the world's largest travel businesses build brand and acquire customers through Google products and platforms
Sold the first YouTube homepage takeover for UK travel (British Airways), and the second (Virgin Atlantic)
Left to put my knowledge to use elsewhere
OVO Energy - Head of Customer Acquisition
Set up a direct acquisition team from scratch, grew to ten FTEs across paid, SEO, social, content, analytics, brokers & partnerships, peer to peer.
I owned direct and partner channels, growing customer numbers from c.380k to 569k (50% growth) by 2015 EOY. Grew web channel share from 16% to 28% YoY.
Marketing Director launching B2B startup
Positioned Fora as UK's premium flexible workspace, led on all aspects of marketing as part of SLT
Over three years launched 12 new buildings at +50% occupancy, grew to +90% occupancy by year one
Scaled annual revenue from £500k to £32m by year three, achieving market leading rates and occupancy
Marketing Director launching B2C automotive app
Grew transacting users 15x in first 12 months, and 4x for 2022 over 2021, scaled transaction value to mid-seven-figure annualised GMV run rate
Reduced CAC by 50% through paid optimisation, rolled out SEO focused content strategy that increased organic traffic 5x in six months (+50% share of visits)
