What I offer
Positioning & Messaging
I specialise in crafting positioning, messaging, and customer value proposition for your brand, product, or service across B2B, B2C, and B2B2C markets.
I work with new products to achieve product-market fit, as well as with established scale-ups to accelerate the growth of their current products.
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Go-to-market Execution
For new products, I can lead the launch, including the pre-launch activities, website rollout, social media readiness, and campaigns to generate initial demand.
For existing products, I can conduct an audit to identify potential growth and design an experiment to test the new growth strategy.
Coaching, Advisory & Training
I support executive teams and marketing professionals with advisory services, executive and team coaching, and tailor-made workshops focused on management, marketing, and AI.
My top workshops include:
— Effective team management
— Growth and experimentation
— Unlocking the power of AI
Experiences
Go-to-market consultant at Homesearch
Homesearch is a B2B SaaS company for estate agents, offering property data, reporting, and lead generation tools.
My project was to launch a new B2B SaaS product that allows estate agents to contact existing leads with market-relevant reasons and convert them into opportunities.
Rebranding & CM0 at CAROL Bike
CAROL Bike is a biohacking exercise bike company with a US presence.
I led the company through rebranding, including Brand Strategy, Visual Brand Identity, a new website, photography and CGI assets.
Rebranding at The Naked Pharmacy
The Naked Pharmacy is Europe’s first plant-powered pharmacy that produces natural supplements.
New brand rollout across website, email, product, and social media. Growth plan using paid Social Media.
CMO at Nexford University
Nexford University is an American online university built based on the SaaS business model.
I built an acquisition engine and acquired 1,500 students in less than 2 years.
Head of Marketing at Adzuna
Adzuna is a job market aggregator. I led 10-people team and all offline and digital channels.
