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Masterclass: building your brand story

Name: Masterclass: building your brand story
Start: 2022-04-27
End: 2022-05-03

Embrace the artistry and introspection it takes to build a better brand.

Learn to craft a unique brand identity

Stories are one of the most powerful tools in human communication. They build connections, inspire trust, and above all, they illustrate who we are and what we believe in. A good story can make you feel something; a great story can change the way you see the world.

Our Masterclass is designed to help you find and craft those stories that lay hidden beneath the surface. You’ll discover all the tools and insights you need to embed your story into your personal brand, creating an impactful identity that represents everything that makes you, and what you offer, unique.

Three part intensive course - Online learning plus three hours of live discussion over three evenings from 5-6 pm UK time
This masterclass is only available for Pioneer Lite members. For just £15/month, you have unlimited access to all our learning and development materials.
Open to professionals at all levels, whether you’re looking to build a brand from scratch or fortify the elements you already have
Live and interactive online learning that takes place via Zoom, with opportunities to discuss your brand in-depth with smaller breakout groups
Follow up coaching is available for an additional cost if requested

Learn directly from the experts

Hosted by our COO and Brand Strategist Fiona Chorlton-Voong and Creative Director of Strange Creative Studio Alex Pitt, this course is designed to help you understand the distinct power of storytelling and how to champion your story through everything you do.

During this Masterclass, you’ll learn how to:

Articulate your passions and values
Build an emotional connection with your audience
Understand the psychology of branding
Build a storytelling framework
Use themes to craft your story
Create a Why statement

How it works:

This masterclass is split between online learning and live discussion sessions across three evenings, with live sessions running from 5-6pm (BST), with gaps between sessions to ensure you’ve got the space to develop your story. During that time, you’ll learn directly from our experts and break off into smaller groups to engage in practical exercises and in-depth conversation. Each day will focus on distinct steps, breaking things down into smaller, bite-sized activities. You will be asked to complete assignments after each session to help you further refine your storytelling capabilities.

As the numbers are limited to ensure an intimate learning experience, we encourage everyone to get involved and take part in the conversation – don’t be afraid to share, it’s the first step toward building a stronger personal brand!

Course overview:

Step 1: Influencing with story – Day one

Core sections

Explore the power of storytelling
Learn how stories can boost your portfolio career/business

Step 2: Creating memorable stories – Day one

Core sections

Master the “show don’t tell” principal
Share stories that shaped you
Gain valuable group feedback

Step 3: Story themes – Day two

Core sections

Examine different influencing skills
Identify story themes
Learn to shape your story around those themes
Understand the importance of values and keywords

Step 4: Creating your Why statement – Day three

Core sections

Examine key principles behind the Golden Circle
Craft your very own Why statement
Q&A portion to discuss learnings and key insights
Reflection of your story and Why statement

Looking for something a bit broader? Why not take our Catapult course, where we cover everything from branding and marketing to defining your monetisable skills and setting up your business.