MASTERCLASS
Masterclass: building your brand story
Embrace the artistry and introspection it takes to build a better brand - for £199 or for free as part of the Pioneer membership
Learn to craft a unique brand identity
Stories are one of the most powerful tools in human communication. They build connections, inspire trust, and above all, they illustrate who we are and what we believe in. A good story can make you feel something; a great story can change the way you see the world.
Our Masterclass is designed to help you find and craft those stories that lay hidden beneath the surface. You’ll discover all the tools and insights you need to embed your story into your personal brand, creating an impactful identity that represents everything that makes you, and what you offer, unique.
- Three part intensive course - Online learning plus three hours of live discussion over three evenings from 5-6 pm UK time
- One-off fee of £199, or for free as part of the Pioneer membership (just £39 per month)
- Open to professionals at all levels, whether you’re looking to build a brand from scratch or fortify the elements you already have
- Live and interactive online learning that takes place via Zoom, with opportunities to discuss your brand in-depth with smaller breakout groups
- Follow up coaching is available for an additional cost if requested
Learn directly from the experts
Hosted by our COO and Brand Strategist Fiona Chorlton-Voong and Creative Director of Strange Creative Studio Alex Pitt, this course is designed to help you understand the distinct power of storytelling and how to champion your story through everything you do.
During this Masterclass, you’ll learn how to:
- Articulate your passions and values
- Build an emotional connection with your audience
- Understand the psychology of branding
- Build a storytelling framework
- Use themes to craft your story
- Create a Why statement
How it works:
This masterclass is split between online learning and live discussion sessions across three evenings, with live sessions running from 5-6pm (UK time), with gaps between sessions to ensure you’ve got the space to develop your story. During that time, you’ll learn directly from our experts and break off into smaller groups to engage in practical exercises and in-depth conversation. Each day will focus on distinct steps, breaking things down into smaller, bite-sized activities. You will be asked to complete assignments after each session to help you further refine your storytelling capabilities.
As the numbers are limited to ensure an intimate learning experience, we encourage everyone to get involved and take part in the conversation – don’t be afraid to share, it’s the first step toward building a stronger personal brand!
Course overview:
Core sections
- Explore the power of storytelling
- Learn how stories can boost your portfolio career/business
Core sections
- Master the “show don’t tell” principal
- Share stories that shaped you
- Gain valuable group feedback
Core sections
- Examine different influencing skills
- Identify story themes
- Learn to shape your story around those themes
- Understand the importance of values and keywords
Core sections
- Examine key principles behind the Golden Circle
- Craft your very own Why statement
- Q&A portion to discuss learnings and key insights
- Reflection of your story and Why statement
Looking for something a bit broader than this? Why not join our next Catapult cohort, where we cover everything from branding and marketing to defining your monetisable skills and setting up your business.
Masterclass: Building your brand story
£199
or £39/month with Pioneer Membership
100% free cancellation up to 1 day before start. Free date change if you can’t make it.
- 4 steps with practical assignments and group discussion over 3 evenings
- 3 hours of live learning
- Run from 5–6pm UK time
- Feedback on activities throughout the course
- Community and expert-led support beyond graduation
There are limited seats available for our 6th, 8th and 13th September course
Organiser
Fiona Chorlton-Voong
Website
https://portfolio-collective.com/collective/the-collective-network/fiona-chorlton-voong/COO Fiona is responsible for TPC’s growth through marketing, operations, strategy and brand. She has a talent for leveraging technology along with an insatiable drive to help others succeed, and believes in the power of community to achieve this.
Other Organizers
-
Alex Pitt
-
Website
https://www.strangecreativestudio.com/ -
Creative Director Alex is the founder of Strange, a creative agency specialising in authentic brand design. She works with founders to translate their stories and quirks into a visual identity that makes them stand out from the crowd and truly connect with their audience.
There are limited seats available for our 6th, 8th and 13th September course
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